Group Sales Manager

Chetola Resort • Blowing Rock, NC

13d • Onsite

About The Position

ABOUT CHETOLA RESORT For over 175 years, Chetola Resort has offered guests a timeless mountain escape in the heart of the Blue Ridge Mountains. Serving as the gateway to beautiful Blowing Rock, North Carolina as a luxury haven where adventure meets tranquility, Chetola blends refined hospitality with immersive outdoor experiences—from Orvis®-endorsed fly fishing to award-winning dining, spa indulgence, and family-friendly recreation. Under new ownership, we are embracing an exciting new chapter rooted in thoughtful renewal, authentic elegance, and exceptional guest service. Blowing Rock boasts many of the most luxurious residences in all of the Carolinas, with an affluent clientele in a year-round destination. THE ROLE Chetola Resort is seeking a driven and strategic Group Sales Manager to join our growing Sales team and help continue the resort’s legacy of exceptional experiences and service for group clientele. The Group Sales Manager will be responsible for securing and growing group business across market segments, supporting sales strategies, and helping shape the future of events and group offerings at the resort. This is a fantastic opportunity for a resourceful and relationship-oriented sales professional who thrives in a high-touch, fast-paced environment and is excited to contribute to a growing hospitality brand.

Requirements

• Previous experience in a hotel or resort setting is required
• Prior experience in sales is strongly preferred
• Familiarity with sales systems and property management software is a plus
• Must be able to work on-site with a flexible schedule including occasional evenings and weekends
• A proactive and polished communicator with a passion for hospitality and relationship-building
• Thrive in target-driven environments and love the satisfaction of closing a sale
• Equally comfortable making strategic decisions and managing details
• Enjoy working collaboratively across teams to deliver standout guest experiences

Responsibilities

• Proactively solicit group business across multiple market segments
• Maintain and grow existing client relationships while pursuing new business using prospecting techniques
• Follow up on sales leads, monitor prospective business, and convert inquiries into bookings
• Conduct market research and analyze trends to inform strategies and maximize bookings
• Track and achieve monthly and annual booking goals in partnership with the Director of Sales
• Represent the resort to clients with professionalism, warmth, and deep product knowledge
• Support seamless communication between clients and on-property departments to ensure exceptional experiences
• Collaborate closely with the Director of Sales to shape and execute annual sales strategies and marketing initiatives
• Work cross-functionally with the Front Office and Marketing teams to develop and promote group offerings
• Utilize property management and sales systems to manage leads, bookings, and client details
• Provide reporting on account activity and key performance metrics
• Support the development of sales materials and promotional tools

Benefits

• One of the largest private employers in the county with a dynamic work setting and strong potential for career growth
• Join a dedicated and growing team shaping the next era of a beloved mountain resort
• Contribute meaningfully to a culture rooted in connection, craftsmanship, and care
• Competitive salary and eligible to participate in property-wide sales incentive programs
• Comprehensive benefits offered to full-time eligible employees, including health, dental, vision, and supplemental benefits as well as PTO, and on-property perks
• Chetola Resort is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 51-100 employees