Group Product Marketing Manager, Trust and Safety

Discord • San Francisco, CA

55d • $256,000 - $288,000

About The Position

As Group Product Marketing Manager for Trust & Safety, you will drive go-to-market execution for safety products and user education initiatives while developing team members. You'll execute comprehensive go-to-market strategies for safety products and policies, lead user and guardian education campaigns, and ensure alignment between Discord's safety objectives and community needs. This role requires both strategic thinking and hands-on execution to translate safety initiatives into measurable trust and engagement outcomes.

Requirements

• 7-10 years of product marketing experience with at least 3-4 years in trust and safety, platform integrity, or digital safety marketing, preferably within the gaming, social media, or technology industry.
• Passion for creating safer online communities and a deep understanding of user behavior, community dynamics, and the unique challenges of maintaining safety at scale.
• Experience mentoring and developing marketing team members, with demonstrated success in contributing to user and parental education strategies.
• Strategic mindset combined with strong execution capabilities and an action-oriented approach to safety challenges and user protection, with proven success in executing marketing strategies that drive safety feature adoption and user trust.
• Deep understanding of online safety ecosystems, content moderation, privacy regulations, and platform governance across gaming and social communication platforms.
• Exceptional communication and presentation skills, with proven ability to build relationships with cross-functional partners and senior stakeholders and effectively communicate complex concepts to diverse audiences.
• Demonstrated collaboration and influence skills with experience working cross-functionally and contributing to trust and safety product and initiatives.
• Experience developing content strategies that balance user education with brand protection.
• Strong analytical skills with experience measuring the effectiveness of safety marketing campaigns and translating safety metrics into actionable marketing insights.

Responsibilities

• Strategic Safety Product Marketing: Drive go-to-market strategy for safety products, features, and policies, including content moderation tools, privacy controls, parental controls, community guidelines, and proactive safety measures to expand trust and platform adoption.
• User Education & Awareness Strategy: Execute and optimize comprehensive education campaigns around safety features, digital citizenship, and responsible platform use, ensuring alignment with overall marketing objectives and community values.
• Cross-Functional Safety Leadership: Build and nurture strong relationships with cross-functional teams, including Marketing Communications (MarComm), Policy, Legal, Product, and Engineering, serving as a key liaison between safety initiatives and marketing execution to ensure seamless collaboration.
• User Engagement & Advocacy: Partner with cross-functional teams to develop safety-focused content, educational resources, and safety initiatives that make Discord a safer place and contribute to the well-being of our community members.
• Safety Metrics & Impact Measurement: Track and report on KPIs for safety marketing initiatives, including sentiment and safety feature adoption, and provide data-driven insights to continuously refine safety communication strategies and demonstrate clear impact on user trust and platform health.
• Industry Leadership & Thought Leadership: Stay informed about digital safety trends, regulatory developments, and industry best practices to identify emerging opportunities and contribute to building Discord's leadership in platform safety innovation.
• Safety Messaging & Storytelling: Develop compelling narratives for safety initiatives targeted at diverse audiences, including teens and adult users, guardians, educators, policymakers, and advocacy groups, ensuring consistent messaging across all channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees