Group Product Marketing Manager: Practice Solutions
About The Position
As a Group Product Marketing Manager, you'll lead the team responsible for marketing Zocdoc's SaaS solutions for healthcare practices, the products that help providers remove friction, capture demand, and streamline scheduling across every channel. Your team will oversee Product Marketing for key offerings such as Zo (our AI voice assistant), Branded Scheduling tools, our Patient Reach Network partnerships, which extend Zocdoc's reach across the broader healthcare access ecosystem and future new bets. You'll shape how these products come to market, from positioning, pricing and packaging to adoption and ongoing success, helping practices understand how Zocdoc's SaaS suite drives measurable growth with less operational lift. Your team will develop clear, differentiated narratives that speak to diverse audiences across SMB, mid-market, and enterprise health systems, ensuring each segment understands the specific value Zocdoc delivers. You'll partner closely with Product, Sales, Marketing, Content, and Revenue Enablement to craft go-to-market strategies, build sales materials and value frameworks, and inform product development through audience and market insight. Together, you'll ensure Zocdoc's SaaS solutions are not only adopted, but recognized as essential tools for modern practice management. This is an opportunity for a strategic B2B marketer who thrives on bringing new products to market, connecting technology to business outcomes, and leading teams that turn insights into action. You'll play a critical role in shaping how practices experience Zocdoc's next generation of products, driving adoption, differentiation, and long-term success across our growing SaaS portfolio.
Requirements
- Have 10-15 years of relevant experience, including at least 8 years in Product Marketing and 5 years leading teams.
- Have marketed SaaS products or platform solutions to enterprise customers, ideally in complex industries.
- Understand B2B2C models, partner ecosystems, and monetization strategies (pricing, packaging, tiering).
- Are an exceptional communicator who can distill complexity into clear, compelling stories for executive, sales, and external audiences.
- Are a collaborative leader who can align stakeholders and motivate teams toward ambitious goals.
- Demonstrate strong analytical, strategic, and storytelling skills - using data to inform decisions and inspire action.
- Thrive in fast-moving, ambiguous environments and enjoy balancing strategic vision with tactical execution.
Responsibilities
- Lead and develop a team of Product Marketers supporting Zocdoc's suite of SaaS tools that power practice growth and patient access.
- Define and refine go-to-market strategy across multiple products and audiences, from positioning and messaging to pricing, packaging, and adoption, ensuring consistency across the platform.
- Champion audience insight and market understanding, becoming an expert in Zocdoc's products, differentiators, and provider customer segments, from independent practices to enterprise health systems.
- Drive activation and retention through compelling value propositions, scalable launch playbooks, and cross-functional enablement with Product, Sales, and Marketing partners.
- Collaborate closely with Brand, Content, and Lifecycle teams to build cohesive, multi-channel narratives that communicate Zocdoc's platform value to diverse customer segments.
- Partner with Product and Ops to inform roadmap priorities and readiness, ensuring new capabilities, from onboarding and automation to analytics and settings, are effectively positioned and adopted.
Benefits
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Education Level
No Education Listed
Number of Employees
501-1,000 employees
