Group Product Manager - In-Store Digital Media & ESL

Avery Dennison•Little Rock, AR

12d•$128,550 - $171,400

About The Position

We are seeking a Group Product Manager to lead product strategy and execution for two of Vestcom's highest-priority growth areas: In-Store Digital Media and Electronic Shelf Labels (ESL). This role is responsible for driving business outcomes across both product lines, leading a team of product managers, and partnering closely with engineering, design, and go-to-market teams to deliver products that create measurable value for retailers and brands. The ideal candidate combines strategic thinking with hands-on discovery practices, maintaining direct relationships with customers while coaching their team to do the same. This is a high-visibility role at the center of Vestcom's transformation from paper-based solutions to digital retail media, representing Vestcom not only to customers but also to partners, industry peers, and the press.

Requirements

8+ years of product management experience, including 3+ years leading or managing other product managers
Demonstrated track record of delivering products that achieved measurable business outcomes
Experience with B2B products, preferably in retail, media, advertising technology, or hardware/software solutions
Strong customer research skills with experience conducting discovery interviews and translating insights into strategy
Experience navigating ambiguous, early-stage product challenges where the path forward required experimentation
Excellent communication skills, with ability to influence without authority across engineering, design, and commercial teams
Customer-focused product leader who approaches problems from the customer's lens

Nice To Haves

Experience with retail media networks, in-store technology, or shelf-edge solutions
Background in two-sided marketplace or platform products serving both retailers and brands
Experience with hardware/software integrated products or IoT deployments
Familiarity with modern product discovery practices (e.g., opportunity solution trees, continuous discovery)
Experience working with enterprise retail customers (grocery, mass merchandise, convenience)
Experience working in a remote environment, with offshore contractors and/or in a global environment
Understanding of the modern tech stack, cloud, and complex data systems
Familiarity with AI applications and frameworks (LLMs, RAG, agents)

Responsibilities

Own product vision and roadmap for In-Store Digital Media and ESL product lines, with accountability for business outcomes including retailer adoption, brand revenue, and margin performance
Define and track success metrics that connect product initiatives to business results, not just feature delivery
Make prioritization decisions based on customer value and business impact, adjusting course as you learn what works
Identify market adjacencies that expand the addressable market and develop effective product strategies to pursue them
Conduct ongoing customer research, including weekly conversations with retailers, brands, and store operations teams
Identify customer problems and opportunities through direct engagement, translating insights into product strategy
Design and run experiments to validate product hypotheses before committing significant engineering resources
Build evidence-based business cases for new initiatives, including market sizing and competitive positioning
Lead, mentor, and develop product managers, with emphasis on building discovery capabilities and strategic thinking
Foster a team culture focused on learning and outcomes rather than output volume
Create clarity on goals and priorities while giving team members autonomy in how they achieve results
Advance product management rigor and productivity across the team
Partner with engineering and design as part of integrated product teams, collaborating on solutions rather than handing off requirements
Work with sales, marketing, and customer success on go-to-market strategy, positioning, and sales enablement
Partner with the commercial team to help drive client adoption of new products
Communicate product strategy, progress, and learnings to executive leadership and stakeholders