Group Manager, Web Experience (Marketing)

LegalZoom • Los Angeles, CA

74d • $128,300 - $166,250

About The Position

LegalZoom's marketing team is seeking a passionate and experienced people leader to build and grow our Product Copy function. This strategic problem-solver will be responsible for setting their vision for best-in-class experiences across our products and services and will have craft expertise across commercialization, content strategy, UX/UI writing, and product naming. We are seeking an expert who will be a player-coach role: a hands-on, multi-disciplinary leader who can mentor writers, pitch in on projects, and independently execute key, high-impact work. This role is for leaders who have a proven track record of deeply understanding consumers and products, building a team, delivering business results, and influencing cross-functional stakeholders.

Requirements

• 10-12 years of experience in content strategy, UX writing, marketing writing, or a related content or design discipline.
• Experience in e-commerce products and services (specifically online services with purchase flows - less so CPG) is preferred.
• Experience leading teams in a fast-paced, dynamic, work environment while actively managing multiple workstreams of the team end-to-end.
• Obsession with solving customer problems, championing the customer's needs, and expressing product experiences in ways they can navigate with ease.
• Bachelor's degree or more in English, History, Journalism, or similar field.
• Ability to turn data and insight into copy that measurably enhances our customer experience and walk teams through your approach.
• Strong online portfolio showcasing craft, impact, and collaborative process.
• Top-notch written and spoken communication skills, with the ability to present to C-suite executives.
• Tenacious cross-functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners.
• Understanding of key business metrics and how UX plays a role in driving them.
• Commitment to quality and speed without compromising on either.
• Mastery of Google docs, experience working directly in Figma, especially working with components and managing stakeholder feedback, and familiarity with the latest innovation and tools, including AI.

Responsibilities

• Lead, manage, and mentor a team of high-performing product writers, providing guidance, feedback, and air cover.
• Coach projects and execution with a hands-on approach, actively diving into the details alongside your team.
• Foster the growth of your direct reports, helping them strengthen their foundations, develop their writing instincts, and confidently articulate their creative decisions.
• Partner closely with executives, product marketers, product designers, product managers, engineers, and research to create seamless consumer-first end-to-end experiences.
• Build and champion tailored consumer-centered approaches to content, defining guidelines and best practices that align with brand standards, product goals, and business objectives.
• Ensure consistency in messaging across consumer journeys, products, and touchpoints (purchase flows, emails, webpages, MyLZ), collaborating with marketing writers as needed.
• Influence product decisions through craft expertise in consumer needs, commercialization, and user experience.
• Showcase depth of knowledge across LegalZoom's products and services, business strategies, goals, consumers, the competitive landscape, as well as market trends.
• Proactively and consistently conduct ongoing reviews of content effectiveness and identify opportunities for improvement.
• Proactively seek feedback from cross-functional partners, and share a strong point of view backed up with personal expertise, customer input, and industry trends.
• Actively project manage the workloads and workflow of the product copy team as needed, ensuring quality work is being delivered on time, blockers are removed, and that team productivity is optimized at both the individual and group level.
• Lead hiring, onboarding, and ongoing development of product copy talent.
• Juggle multiple projects at one time, using strong prioritization and communication skills to manage time and expectations appropriately.
• Shape the Brand & Creative team culture by critiquing assets, sharing inspiration and trends, and being an active part of the team's day-to-day operations.
• Think on your feet and execute quickly against deadlines.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Fertility benefits
• Mental Health benefits
• One Medical
• Fringe lifestyle benefits up to $250

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees