Group Manager, CS Growth: Demand Gen + Digital Acquisition

Intuit • San Diego, CA

99d

About The Position

We are seeking a dynamic and results-driven Product Marketing leader to join the QuickBooks Customer Success Growth & Retention team. In this role, you will be responsible for driving Quickbooks ecosystem growth through our support site and community channels as well as driving demand for our expertise help across target cohorts. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.

Requirements

• 8+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company.
• Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns.
• Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest.
• Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue.
• Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand.
• Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams.
• Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.

Nice To Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus.
• Experience marketing financial management solutions or related SaaS offerings highly desirable.
• Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights.
• Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).

Responsibilities

• Accelerate acquisition of new subscribers and expand adoption of complementary QuickBooks products and services through our CS help channels.
• Focus on driving growth within the customer base, with specific emphasis on upselling and cross-selling within the QuickBooks ecosystem (e.g., Payroll, Payments, QBLive Expert Services, etc).
• Partner with product teams to deliver messaging, offers, and calls-to-action directly within the user experience, increasing awareness of key benefits and driving upsell and attach opportunities that include a high-touch opportunity for our high value customers.
• Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities.
• Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona.
• Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies.
• Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments.
• Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings.
• Hands-on experience working within or alongside customer success teams.
• Comfortable working across teams in a matrixed organization while driving alignment toward business objectives.
• Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact.

What This Job Offers

• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree