GroupM North America Careers - Senior Associate, Media Planning
GroupM - New York, NY
posted 28 days ago
About the position
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.
Responsibilities
- Partner with the Manager in the development of communication plan options and recommendations.
- Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
- Deliver POVs/position papers on key client issues and/or client opportunities.
- Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
- Prepare media authorizations per approved plans/project requests.
- Train and developing Associate(s), as well as reviewing their work for accuracy.
- Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
- Provide timely and accurate delivery of all work.
Requirements
- Bachelor's Degree in Marketing/Media/Communications; OR equivalent professional work experience.
- At least 1+ year of related media planning/communications planning experience.
- Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
- Proficiency with systems/tools.
- Strong quantitative skills, including analytical abilities and math proficiency.
- Ability to work within a team, handle multiple assignments and meet tight deadlines.
- Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
- Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
Benefits
- Competitive medical, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
