(USA) Group Director, Product Marketing

Walmart•Hoboken, NJ

2d•$192,000 - $416,000

About The Position

As the Group Director of Product Marketing at Walmart Connect, you will lead and inspire a high-performing team, setting a clear vision and direction while fostering a culture of collaboration, innovation, and executional excellence. In a fast-paced and evolving environment, you will drive team alignment, maintain morale, and empower your organization to navigate change while delivering measurable impact. Your leadership will ensure that Walmart Connect remains at the forefront of the digital advertising industry, effectively scaling our product marketing efforts to drive technology adoption, customer engagement, and revenue growth. In close collaboration with the Product, Marketing and other key stakeholders, you will develop and execute go-to-market (GTM) strategies that successfully launch new products, amplify existing offerings, track and measure adoption and overall product success while maximizing market influence. Your ability to balance strategic thinking with operational execution will be critical in driving sustained success. Lead, Inspire, and Scale – Manage and mentor a large, high-performing product marketing team, fostering a culture of innovation, collaboration, and executional excellence. Set Vision & Direction – Establish a clear strategic roadmap for product marketing, ensuring alignment with business objectives and market opportunities. Drive GTM Strategy & Execution – Develop and execute go-to-market strategies and campaigns that drive product adoption, engagement, and retention. Champion Product Growth – Partner with Product Management to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data. Ensure Commercial Success – Define and implement monetization strategies, including pricing, packaging, and value positioning, to maximize revenue and market share. Craft Compelling Solution-based Narratives – Work cross-functionally with Product, Enterprise & Emerging Marketing, and Creative teams to develop messaging and assets that resonate with customers. Enable Sales & Customer Success – Deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement. Optimize with Data – Leverage automation and analytics to refine messaging, targeting, and campaign effectiveness, ensuring continuous improvement. Measure & Optimize Performance – Define success metrics and assess the impact of product marketing initiatives, aligning efforts with business goals.

Requirements

15+ years of experience in product marketing, ideally in AdTech.
Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments.
Strong strategic and operational balance – ability to define high-level positioning and execute hands-on launches and GTM plans.
Expertise in competitive, evolving markets with a focus on driving adoption and revenue growth.
Outstanding leadership, communication, and collaboration skills , with the ability to influence senior stakeholders and maintain team engagement.
Data-driven approach with a strong ability to synthesize insights, measure effectiveness, and optimize strategies.
Experience managing and mentoring teams in a high-performance, results-driven environment.
Bachelors Degree in Marketing, Business Administration or Related field and 6 years' experience in Marketing, Business Administration or related field.
9 years' experience in Marketing, Business Administration or related field.

Nice To Haves

MBA preferred

Responsibilities

Manage and mentor a large, high-performing product marketing team, fostering a culture of innovation, collaboration, and executional excellence.
Establish a clear strategic roadmap for product marketing, ensuring alignment with business objectives and market opportunities.
Develop and execute go-to-market strategies and campaigns that drive product adoption, engagement, and retention.
Partner with Product Management to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data.
Define and implement monetization strategies, including pricing, packaging, and value positioning, to maximize revenue and market share.
Work cross-functionally with Product, Enterprise & Emerging Marketing, and Creative teams to develop messaging and assets that resonate with customers.
Deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement.
Leverage automation and analytics to refine messaging, targeting, and campaign effectiveness, ensuring continuous improvement.
Define success metrics and assess the impact of product marketing initiatives, aligning efforts with business goals.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.

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