Group Director, Integrated Media Strategy & Planning

DEPT®

93d • $191,200 - $265,000

About The Position

The Group Director, Integrated Media Strategy & Planning is a senior leader on DEPT®’s Creative & Media team. This role is designed for a strategist who brings a future-forward vision to their clients, combining consumer and cultural insight with deep platform fluency. You will help shape the future of integrated media strategy by connecting consumer behavior insights, communications planning fundamentals, and emerging technologies. You will lead strategies for ambitious global brands, especially in enterprise technology and AI, ensuring that media and creative work together seamlessly to move audiences, build brands, and drive growth. You will also shape strategies through a deep understanding of each client’s business, market context, and ambitions, identifying growth opportunities, defining competitive advantage, and guiding them toward sustainable results.

Requirements

• 10-12+ years of progressive experience in consumer and cultural insights, strategy, communications planning, and integrated marketing—agency experience strongly preferred.
• Demonstrated expertise in enterprise technology brands and fluency in AI applications for marketing and media.
• Proven ability to lead integrated strategies across both B2B and B2C environments.
• Strong foundation in strategic planning, media strategy, and communications planning, with the ability to connect paid, owned, earned, and shared experiences.
• Ability to link strategy to measurable outcomes by setting clear objectives and KPIs.
• Strong command of measurement frameworks and attribution models that demonstrate ROI and business impact across enterprise-scale programs.
• Track record of successful client management.
• Confidence in leading workshops, pitches, and C-level presentations.
• Deep familiarity with research and planning tools (e.g., MRI, GWI, YouGov, Kantar, ComScore, Pathmatics).
• Expertise in primary research methods, including qualitative and quantitative methods to uncover insights that fuel strategy.

Nice To Haves

• Continuously seeks to refine their craft and elevate the quality and impact of their work.
• Is a student of media, platforms, and consumer culture, with a genuine curiosity for understanding diverse people, cultures, and behaviors.
• Thrives in dynamic, fast-moving environments, adapting quickly to client priorities and emerging technologies.
• Has a sharp POV on the evolving media landscape and the impact of AI.
• Can unite creative and media disciplines through strategic planning.
• Is equally comfortable working with data, cultural insight, and instinct.

Responsibilities

• Lead integrated strategy across a portfolio of enterprise tech and innovation-driven clients.
• Develop forward-looking communications and connections strategies that reflect how consumers experience platforms, content, and culture.
• Translate consumer behavior insights into actionable advertising strategies that connect brand, performance, and customer experience.
• Build strong relationships with senior clients, acting as both a thought partner and challenger to elevate their ambitions.
• Serve as a trusted voice on the role of AI, data, and emerging tech in shaping modern media ecosystems and consumer experiences.
• Partner closely with client teams and business development leaders to ensure seamless communication, clear expectation setting, and strong client satisfaction.
• Provide leadership, mentorship, and strategic oversight to directors and senior managers, while also supporting the growth of cross-functional team members.
• Foster a culture of relentless curiosity and creativity across the Integrated Media Strategy & Planning discipline.
• Partner with creative, media, data science, and technology leads to deliver integrated solutions that marry storytelling and experiences with targeting and activation.
• Support new business pitches and organic growth opportunities by shaping compelling strategy narratives.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees