VMLY&R-posted 10 months ago
$125,000 - $295,000/Yr
Full-time • Senior
Detroit, MI
10,001+ employees
Professional, Scientific, and Technical Services

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We are seeking an experienced and visionary Group Director of Marketing Analytics to lead our data-driven initiatives for a key automotive manufacturing client. This role requires a strategic leader with a deep understanding of analytics, data activation, and actionable marketing insights. You will be responsible for setting the analytics vision and strategy, driving data activation, and delivering consultative insights that power impactful marketing actions. In this role, you will also provide thought leadership, consultative frameworks, and also implement an end-to-end data platform and analytical output for media, advertising, creative and CX. The role requires someone who has previously worked client side with a healthy dose of professional services to bring both the knowledge of best practice marketing analytics and data platform implementation to drive efficient and effective campaigns and to bring value through a consultative approach to how best to do this with client business and data teams. You will also be accountable for the management and growth of data and analytics initiatives in both the internal and client side teams.

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