Group Creative Director, Public Relations, Social & Influence

WPP PLC•New York, NY

43d

About The Position

We are looking for a dynamic, flexible, and experienced Group Creative Director to champion modern creativity, uniting earned, social and influence, within health. This role goes beyond the standard adaptation of marketing and advertising campaigns for PR and social use. It is about conceiving and executing groundbreaking creative ideas that are inherently designed to generate attention, conversation, and advocacy offline and online. You will lead a team of talented creatives, inspiring them to think beyond paid media and embrace the power of authentic engagement to build brand love and drive health outcomes.

Requirements

10 years of progressive experience in creative roles within a PR, social, advertising or marketing agency, with at least 3-5 years specifically focused in Healthcare
Proven track record of developing and executing highly successful "earned first" campaigns that generated significant organic impact.
Strong understanding of both the healthcare industry and the creator economy, the regulations (e.g., FDA, HIPAA, FTC), and the unique challenges and opportunities of communicating this information.
Exceptional leadership and team management skills, with a passion for mentoring and developing creative talent.
Deep expertise across earned media (traditional media and creator brands) and major and emerging social media platforms (TikTok, Instagram, X, Facebook, LinkedIn, Reddit, YouTube, etc.) and a keen understanding of their audience behaviors.
Proficiency in various content creation tools and platforms (e.g., Adobe Creative Suite, video editing software).
Excellent presentation, communication, and interpersonal skills, with the ability to articulate creative vision and strategy effectively to clients and internal teams.
Strategic thinker with a strong analytical mindset, able to translate data and insights into actionable creative solutions.
A proactive, curious, and innovative spirit, constantly seeking new ways to engage audiences and drive impact.

Responsibilities

Visionary Leadership: Define and champion the agency's "earned first " creative philosophy, ensuring it is integrated into all relevant client strategies and creative development processes.
Creative Direction & Excellence: Lead the development and execution of innovative, high-impact culture-first creative campaigns and concepts that are strategically sound, socially relevant, and designed for channel-specific organic amplification offline and online.
Team Leadership & Mentorship: Manage, mentor, and inspire a team of earned creatives (copywriters, art directors, content creators, community managers) to push creative boundaries and deliver exceptional work. Foster a collaborative and innovative team environment.
Strategic Partnership: Collaborate closely with strategy, account, social and influence, and media teams to ensure creative concepts are aligned with client objectives, audience insights, and omnichannel best practices.
New Business Development: Drive new business pitches, showcasing the agency's expertise in earned, social and influence-led creativity, championing a nimbler and trend-forward approach to creative, and helping to secure new clients.
Client Relationship Management: Present and defend creative concepts to clients, building strong relationships and acting as a trusted advisor on earned social strategies.
Trend Spotting & Innovation: Stay at the forefront of trends, creators, emerging platforms, and best practices in earned and social media. Proactively identify new opportunities for clients and the agency.
Campaign Strategy & Development: Oversee the development of dynamic campaigns from concept to creation, including an understanding of diverse content formats optimized for social platforms, short-form video, long-form video, activation moments, interactive content, influencer collaborations, and community-driven initiatives.
Performance & Optimization: Work with analytics teams to understand the performance of campaigns, identify insights, and optimize creative for maximum earned impact.
Brand Stewardship: Ensure all creative work adheres to brand guidelines and regulatory requirements within the highly regulated healthcare industry.