Publicis Groupe-posted 8 months ago
$105,165 - $165,485/Yr
New York, NY
Professional, Scientific, and Technical Services

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

  • Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
  • Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles
  • Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
  • Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
  • Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
  • Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
  • Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
  • Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment
  • See copy decks and manuscripts through development and to launch (in partnership with Editorial)
  • Deliver fluent knowledge of interactive capabilities, content development and editorial flow
  • Develop original content for new projects, and collaborate with Medical Director when needed
  • Help mentor more Junior Copy Writers, developing their ability to produce quality work
  • Ability to recognize strong creative ideas and see them through to completion.
  • Ability to sell ideas to other members of the creative team and to clients.
  • In-depth knowledge of pharmaceutical/healthcare marketing.
  • Ability to thrive under pressure in a fast-paced environment.
  • Ability to meet deadlines for multiple projects simultaneously.
  • Medical coverage
  • Dental
  • Vision
  • Disability
  • 401K
  • Parental and family care leave
  • Family forming assistance
  • Tuition reimbursement
  • Flexible time off
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