Graphic Designer (Hybrid Position) San Marcos, CA

TrueCare•San Marcos, CA

34d•$68,640 - $102,960•Hybrid

About The Position

TrueCare is a trusted healthcare provider serving San Diego and Riverside Counties, offering compassionate and comprehensive care to underserved communities. We are committed to making healthcare accessible to everyone, regardless of income or insurance status. With a focus on culturally sensitive, affordable services, TrueCare aims to improve the health of diverse communities. Our vision is to be the premier healthcare provider in the region, delivering exceptional patient experiences through innovative, integrated care. The Graphic Designer works under the direction of the Brand Manager and is responsible for creating and producing visual materials that support the external and internal representation of TrueCare across all organizational levels. This role develops, updates, and formats print and digital assets that align with organizational goals, campaigns, and brand standards. The Graphic Designer collaborates closely with the marketing and communications team, other departments, and external vendors to ensure consistent, high‑quality design across collateral, signage, digital channels, presentations, and patient‑facing materials.

Requirements

Bachelor’s degree in Graphic Design, Visual Arts, or a related field from an accredited institution; or an equivalent combination of education and professional experience relevant to the position.
A minimum of four (4) years of professional or freelance graphic design experience.
Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Premiere Pro.
Working knowledge of layout, typography, and color theory and how they apply to both print and digital channels.

Nice To Haves

Experience designing for healthcare, medical, or wellness-related organizations or campaigns.
Bilingual in Spanish, both written and verbal, is a plus.
Proficiency in Adobe (After Effects, Media Encoder, and Audition.
Familiarity with project management tools such as Asana.
Experience working with content management systems (e.g., WordPress) and a basic understanding of web and responsive design.
Proficiency with Microsoft 365 applications, including Teams and Outlook.
Proficiency with Canva and Figma for collaborative design and rapid content development.
Video editing and basic motion graphics skills using Adobe Premiere Pro (After Effects preferred), with the ability to adapt content for short-form and longer-form digital use cases.

Responsibilities

Print & Collateral Design: Design, update, and format print collateral such as brochures, flyers, posters, patient education materials, event pieces, and other collateral, ensuring all materials are visually compelling, on‑brand, and aligned with campaign goals.
Signage & Environmental Graphics: Coordinate and produce clinic signage and environmental graphics, including requesting quotes, preparing print‑ready files, reviewing proofs, and supporting installation logistics in partnership with facilities and external vendors.
Digital Asset Design: Create and adapt digital assets for web, email, social media, display ads, and other digital channels. Resize and reformat campaign materials for multiple platforms while maintaining visual consistency and adherence to brand guidelines.
Website & Online Content Support: Post and update content such as press releases, wellness articles, and events on the website/blog using the content management system. Ensure images, graphics, and layouts are properly formatted and consistent with web and accessibility best practices.
Photography & Imagery Coordination: Assist with coordinating photography needs, including provider and executive headshots and lifestyle photo shoots. Support scheduling, shot lists, and on‑site logistics as needed, and perform basic photo editing, cropping, and retouching. Upload and organize images for use across digital and print channels.
Multimedia & Waiting Room Content: Support the design and production of visual content for waiting room loops, presentations, and other multimedia formats, ensuring assets are current, relevant to active campaigns, and appropriate for patient and staff audiences.
Brand Compliance & Asset Management: Uphold TrueCare’s brand standards across all visual materials. Maintain templates, style guides, and asset libraries (logos, images, icons, fonts) andprovide guidance to internal stakeholders on appropriate use to ensure consistent visual identity across locations and channels.
Design Trends & Best Practices: Stay current on design trends, healthcare marketing best practices, accessibility guidelines, and patient‑friendly communication techniques. Recommend improvements and refinements to visual approaches that enhance clarity, engagement, and brand alignment.
Video & Motion Content Support: Edit and produce video content for social, web, presentations, and other digital channels using Adobe Premiere Pro (and, when needed, After Effects). Responsibilities may include assembling/selecting clips, sequencing, basic audio cleanup, basic color correction (exposure/white balance), adding captions, lower thirds, simple motion graphics, and brand elements. Ensure deliverables are optimized for platform specifications and aligned with TrueCare’s visual identity.
Departmental Support & Collaboration: Work collaboratively with the marketing and communications team, patient outreach teams, and other departments to understand project needs, timelines, and goals. Coordinate with outside agencies and print vendors to support campaigns, community events, and organizational initiatives as assigned.