Graphic Designer

The Raymond Corporation•Charlotte, NC

26d

About The Position

The Graphic Designer is responsible for elevating Carolina Handling’s brand through high-impact visual storytelling across digital, print, motion, video, and internal communication channels. This role partners closely with marketing, sales, HR, and executive leadership to translate complex industrial, operational, and cultural initiatives into compelling, on-brand visual content. The designer supports both external marketing efforts and internal communications, ensuring consistency, clarity, and quality across customer-facing materials, employee communications, and leadership messaging. This role operates with a high degree of autonomy and creative judgment while directly supporting revenue growth, employee engagement, and long-term brand strength.

Requirements

Bachelor’s degree in Graphic Design, Multimedia Design, Marketing or similar or equivalent years of hands-on experience
5+ years of professional experience in graphic design and multimedia production
Demonstrated experience supporting both external marketing and internal communications
Strong portfolio showcasing visual storytelling and brand execution, presentation design and executive-level materials, video and motion graphics, experience producing both long-form and short-form video content
Expert proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro)
Strong presentation design skills (PowerPoint)
Working knowledge of digital formats including web, email, social, and video
Hands-on experience with video, photo, lighting, and audio equipment
Solid understanding of print production and vendor coordination

Nice To Haves

Preferred experience in B2B, industrial, manufacturing, logistics, or technical environments
Experience supporting sales teams and executive leadership
Strong conceptual thinking and visual storytelling skills
Excellent project management and prioritization abilities
High attention to detail and commitment to quality
Ability to work independently with minimal supervision
Strong collaboration and communication skills across teams
Willingness to take initiative, test ideas, and continuously improve creative output

Responsibilities

Lead and evolve Carolina Handling’s visual identity across all marketing and internal communication channels
Maintain brand standards, templates, and guidelines to ensure consistency across digital, print, video, presentations, and physical environments
Serve as brand steward, aligning all creative output with company values, positioning, and tone
Design and execute high-impact marketing assets, including sales presentations, case studies, campaign creative, website visuals, landing pages, email graphics, and trade show materials
Translate complex technical and service-based offerings into clear, compelling visual narratives
Create scalable templates and modular assets to support speed, consistency, and reuse
Lead end-to-end production of video and motion content, including customer testimonials, social content, event recaps, and internal storytelling
Develop multimedia assets supporting employee engagement, recruitment, leadership communications, and company initiatives
Manage concept development, scripting, filming, editing, and final delivery
Partner with HR, Internal Comms, and Sales to design assets for town halls, newsletters, recognition programs, safety initiatives, and executive presentations
Develop executive-level and sales enablement materials that clearly communicate strategy, performance, and value
Collaborate cross-functionally with marketing, sales, HR, operations, and leadership to deliver projects on time and on brand
Manage external creative vendors as needed
Maintain digital asset libraries and improve creative workflows for efficiency and scalability
Stay current on design and multimedia trends, bringing innovative, test-and-learn approaches to visual storytelling

Benefits

Medical, Dental and Vision Insurance, Prescription Drug Plan.
Company-paid Disability, Life and AD&D Insurance; 401(k) plan with company match and profit sharing; Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.
Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.
Paid Time Off, Employee Assistance Program, Tuition Reimbursement, Milestone & Anniversary Gifts, Philanthropy/ Corporate Contributions, Associate Giving Fund, and Discount Programs.
Technology and Home Office Setup: This includes a laptop, dual monitors, a docking station, and a wireless keyboard and mouse.
Flexible Work Arrangements
Professional Development Opportunities: This includes training programs and tuition reimbursement for further education or certifications.
Career Growth and Advancement: With opportunities for internal mobility, mentorship programs, and leadership development initiatives, you can take your career to the next level with us.
Company-sponsored social events and team-building activities.
Employee recognition program