Graphic Designer

U S National Whitewater Center-posted 2 days ago
Full-time • Mid Level
Onsite • Charlotte, NC
251-500 employees
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The Graphic Designer at the Whitewater Center (Whitewater) leads the creation and design of all print, social and digital marketing deliverables for the communication of the Whitewater brand across a variety of marketing channels. The Graphic Designer is an on-site, full-time, benefits eligible position and reports to the Marketing Manager. Please include a cover letter with your application.

  • Assure that all marketing content is consistent with the Whitewater brand.
  • Develop and implement creative design strategies that align with the brand and overall marketing objectives and target audience.
  • Expert using Adobe Creative Suite, which includes, but is not limited to Photoshop, InDesign, Illustrator and Lightroom.
  • Manage and provide creative direction to internal and external creative teams, including photographers, copywriters, videographers, and other creative professionals.
  • Design and produce various marketing assets, such as digital advertisements, print materials, website content, posters, social media graphics, and more.
  • Ensure consistency and brand adherence across all marketing creative elements.
  • Work with the Marketing Manager to lead creative concepts, designs, and copy to ensure they meet brand guidelines and campaign objectives.
  • Stay updated on industry trends, best practices, and emerging technologies to continually improve the effectiveness and innovation of marketing creative.
  • Monitor project timelines, budgets, and resources to ensure on-time and on-budget delivery of creative assets.
  • Collaborate with marketing analytics teams to evaluate the effectiveness of creative assets and campaigns and make data-driven recommendations for optimization.
  • Collaborate with marketing teams to understand campaign requirements, target audience, and messaging goals.
  • Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand.
  • Other duties as assigned.
  • Bachelor’s degree in Graphic Design, Marketing, Media or related discipline.
  • 2+ years relevant design experience.
  • Strong project management skills.
  • Demonstrable experience in leading and managing a team, fostering collaboration, and driving results.
  • Proficiency in Adobe Creative Suite and design platforms.
  • Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages.
  • Strong creative thinking and problem-solving abilities, with a keen eye for design and attention to detail.
  • Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.
  • Access to the Whitewater Center’s pass activities
  • Staff discount program and pro deals
  • Medical, Dental, Vision, FSA
  • 401(k)
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