Graphic Designer, Social Media

The Gap • Folsom, NY

12h

About The Position

Athleta is seeking a highly creative, strategic and trend-conscious Graphic Designer, Social Media to join our energetic, fast-paced Marketing Design team at Athleta. This person is someone who provides expertise and diligence through their craft while collaborating seamlessly with the rest of the Creative team and key cross-functional partners. In this role, the Graphic Designer, Social Media will be responsible for developing and designing all owned brand content for social media with a primary focus on Instagram content. This role requires flexibility and the ability to respond to constructive feedback quickly, with a growth mindset. This position reports to the Director, Marketing Design.

Requirements

• 5+ years professional digital design or content creation experience within a mid-size to large-size brand
• 2-3 brand handles of content creation and curation to show breadth of work within social media specifically
• BA/BFA in Graphic Design or Communication Design is a plus
• Ability to travel occasionally as needed for shoots
• Strong understanding of composition, visual tone, and pacing within photography, video, and motion
• Strong typographic sensibility with a keen eye for detail and consistency across a variety of visual assets
• Highly proficient in Figma and core Adobe CC programs including, but not limited to, Photoshop, Illustrator, InDesign, After Effects or Premier Pro
• Highly proficient in short-form video editing and effects as well as motions graphics
• Understands the technical aspects of designing content for social (video optimization, formats, specs, etc.)
• A sharp aesthetic sensibility with a deep passion for culture, the internet and creation
• A strong ability to manage and prioritize multiple tasks while ensuring high standards of quality and on-time delivery
• A self-starter who is willing and able to build and continuously improve upon our creative standards and processes
• A track record of partnering with creative teams to help create owned social-first moments
• Open to giving and receiving feedback as part of a culture of growth and learning

Nice To Haves

• Experience working in Branding is a plus as the brand expression, guidelines, and systems are evolving
• Can stay organized despite competing priorities and deadlines
• Proven background working cross-functionally across many teams and departments
• Ability to navigate ambiguity and fluid business priorities with a positive, proactive attitude
• Excellent verbal and written communication style
• Considerate team player, establishes rapport and collaborates easily with cross-functional partners
• Willing to innovate and stays curious within a competitive landscape

Responsibilities

• Design and execute engaging, social-first brand content for social media platforms (Instagram, TikTok, Pinterest, Facebook), including all static feed posts, stories, reels, videos, etc. that demonstrates an elevated, consistent brand expression
• Ensure all designed content delivers upon brief, is stylistically cohesive while staying innovative and trend-forward
• Create various, unique design concepts for internal reviews to ensure best-in-class content
• Partner, collaborate with, and take direction from the Marketing, Social, and Creative teams to develop compelling, social-first content that drives engagement
• Partner with the performance marketing team to design and optimize high-performing paid social acquisition assets, including short-form videos, animated overlays, and static variations informed by organic content performance
• Inspire and contribute to broader initiatives and seasonal conceptual work to infuse social-first tactics ensuring every moment feels authentic, noteworthy, and native to the platform
• Optimize, edit, retouch, prepare and deliver assets with accuracy and precision for multiple digital platforms
• Stay up to date with social media trends, design best practices, and emerging technologies.
• Present your work clearly and thoughtfully to teammates and cross-functional partners with a customer-first approach

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees