Graphic Designer & Brand Manager

American Forests

5d • $65,000 - $80,000 • Remote

About The Position

As part of the team, you will steward and evolve our visual identity across digital, print, and campaign channels. This role blends hands-on design execution with brand management, ensuring all creative output is cohesive, compelling, and aligned with our mission.

This position is ideal for a confident mid-level designer who can own projects end-to-end, collaborate cross-functionally, and apply design thinking to environmental impact.

You’ll have ownership, influence, and visibility — without full people management or enterprise-level brand overhaul responsibilities — and will work closely with leadership while remaining hands-on in design execution.

The ideal candidate blends strong storytelling ability with creative thinking and understands how design principles and visual strategies work together to drive brand awareness, engagement, and mission alignment. You are able to translate complex data and subjects into simplified creative visuals for public audiences. You are high-energy, enthusiastic, and visionary. You have good instincts and strategic awareness.

You think-outside-the-box and are willing to try new approaches and take risks – i.e., you know how to cut through the noise and grab people’s attention through innovative visuals. You are efficient and effective, capable of meeting deadlines and navigating a dynamic, fast-moving workplace. You make sure the job gets done and done well.

You are excited about evangelizing on behalf of American Forests – bringing more visibility to our efforts to strengthen landscapes and communities.

Requirements

• 4–7 years of professional graphic design experience (in-house, agency, or nonprofit)
• Strong portfolio demonstrating brand systems, campaigns, and multi-channel design
• Proficiency in Adobe Creative Suite (InDesign, Canvas, Illustrator, Photoshop) Experience with Image Relay preferred
• Solid understanding of typography, layout, color theory, and visual hierarchy
• Experience designing for digital platforms (web, email, social media)
• Ability to manage projects independently and collaborate across teams
• Strong creative and copywriting skills; Knowledge of AP Style and ability to copy edit for design space.
• Experience working within a nonprofit, mission-driven, or advocacy organization
• Familiarity with web design systems and CMS platforms
• Interest in environmental, climate, or conservation issues

Nice To Haves

• Motion graphics or light video/animation skills (nice-to-have, not required)

Responsibilities

• Design assets for digital campaigns, email, social media, web, presentations, and reports
• Support major campaigns and initiatives with cohesive visual storytelling
• Create print materials including one-pagers, event collateral, and donor materials
• Collaborate with external vendors, freelancers, and agencies as needed
• Serve as a guardian of the American Forests brand, ensuring consistency across all visual materials
• Maintain and evolve brand guidelines, templates, and design systems
• Review internal and external creative assets for brand alignment and quality
• Partner with communications, development, and program teams to translate strategy into visuals
• Designing presentation decks for external audiences.
• Designing one-pagers, proposals and pitches for various partners as well as external and internal audiences.
• Managing the production of high-quality digital brand collateral as well as reviewing collateral developed across departments for brand consistency and brand visual identity.
• Oversee creative direction: Ensure all creative outputs align with the overall brand strategy and messaging from a visual perspective.
• Help oversee/advise on SWAG design and logo usage on brand materials, including but not limited to SWAG, conference and event materials like tablecloths, signs, banners, etc.
• Understanding of digital marketing principles and storytelling techniques.
• Manage multiple design projects simultaneously, meeting deadlines and priorities
• Translate creative briefs into polished visual solutions
• Support fundraising and marketing efforts with conversion-focused design
• Provide creative input during campaign planning and concept development
• Ability to adapt to changing requirements and priorities.
• Strong attention to detail and commitment to quality.

Benefits

• We offer a comprehensive benefits package focused on health and wellness, work-life balance, and financial security, including medical, dental, and vision coverage; vacation and sick leave; paid holidays; a 401(k) with match; flexible spending accounts; disability, life, and AD&D insurance; parental bonding and bereavement leave; an employee assistance program; a technology stipend; pet benefits; and military leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed