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The position involves collaborating with external agencies and internal teams to design, develop, and finalize layouts for packaging, point-of-purchase (POP) displays, labels, and instructional materials. The role ensures the integration of graphic and technical writing components, leading brainstorming and creative sessions to generate innovative design and content ideas that align with the company's brand identity and product positioning. Additionally, the position requires utilizing AI tools to automate repetitive tasks, improve content accuracy, and streamline graphic design and writing workflows. The candidate will oversee the development of clear, concise, and user-friendly instructional materials, ensuring compliance with safety regulations and customer needs. Managing the end-to-end approval process for all artwork, technical content, and designs is also a key responsibility, along with partnering with the product development team to ensure packaging and labeling are functional and durable. The role includes directing and allocating internal resources effectively, monitoring trends in packaging and graphic design, overseeing proofing and revision cycles, creating documentation for design processes, and developing training programs for team members.