Graduate Education Recruitment Specialist (Hybrid Opportunity)

University of Massachusetts Amherst•Amherst, MA

65d•Hybrid

About The Position

Under the direction of the Director of Marketing Strategy and Communications for Isenberg Graduate and Professional Programs, and working closely with all program personnel, the Graduate Education Recruitment Specialist will be responsible for managing qualified leads for Isenberg Graduate and Professional programs. The position will be responsible for monitoring and analyzing Customer Relationship Management (CRM) System data, qualifying leads and recommending appropriate allocation of marketing resources to follow-up with prospective students.

Requirements

Bachelor's degree and one (1) year of professional work experience.
High level of written and verbal communication skills.
Ability to effectively influence stakeholders of various levels including potential students, faculty and administration.
Strong organizational and planning skills including project management skills.
Ability to quantify results within and across functions.
Ability to exercise discretion and confidentiality when interacting with students and faculty to include a diverse population.
High technical aptitude including the ability to use computer-based registration and academic records technology (SPIRE, PowerPoint, Excel, Word, Email, school specific Customer Relationship Management (CRM) packages, virtual meeting software packages, appointment calendaring system, etc.).
Knowledge and full understanding of the student lifecycle and lead management best practices.

Nice To Haves

Demonstrated customer service experience and enthusiasm.

Responsibilities

Actively pursues qualified leads and addresses general inquiries from prospective students via one-on-one correspondence.
Converts qualified leads into promising applications by advising prospective students with appropriate and accurate information regarding program options and admissions.
Monitors and analyzes data from the CRM System used by Isenberg to track qualified leads from prospect to applicant to matriculated student. Takes part in decision-making processes pertaining to the CRM System.
Continuously explores new and innovative ways to utilize the Customer Relationship Management (CRM) tool to improve prospective student services and communications.
Analyzes data to identify key leads and recommends effective communication strategies/marketing resource allocations.
Contributes to the overall success of Isenberg Graduate and Professional Programs by providing solutions to team coordination and related workflow procedures, such as communication plans, assistance with scheduling and promotion of recruiting events, and development and maintenance of lead management resources.
Participates in recruitment activities performed by the department emphasizing program benefits and success outcomes to prospective students. Attends on-campus career fairs and virtual information sessions for prospective students. Answers questions from the audience via chat and assists the presenter with managing audience participants.
May assist the Director of the Full-time MBA program with admission interviews.
Performs related duties as assigned or required to meet department, executive area/division, and university goats and objectives.
Understands responsibilities with respect to Title IX, Clery and other compliance requirements.
Works collaboratively with other campus stakeholders to fulfill the mission of Student Affairs and Campus Life.
Demonstrates capacity, skill and willingness to engage students and contribute to student success.