Graduate Assistant, Marketing & Fan Experience

Fairfield University • Fairfield, CT

1d • $12,000

About The Position

The Marketing & Fan Experience Graduate Assistant supports the strategic marketing initiatives designed to elevate the Fairfield Stags brand, enhance the game day atmosphere, increase attendance, and generate revenue across all athletic programs. This role plays a key part in student engagement efforts, creating and implementing initiatives that drive student attendance and participation at athletic events and campus-related functions. The position works collaboratively with the marketing and fan experience team to deliver dynamic promotions, in-game entertainment, and fan engagement strategies. The ideal candidate is a creative, self-motivated professional with strong communication and interpersonal skills. A successful candidate will demonstrate the ability to think strategically, write effectively, and contribute innovative ideas. Knowledge of NCAA Division I rules, policies, and best practices is preferred but not required. The individual must thrive in a fast-paced, team-oriented environment and be comfortable taking initiative on projects from concept through execution.

Requirements

• Completion of a Bachelor’s degree and acceptance into a Fairfield University graduate program.
• All interested candidates should submit a resume, cover letter and three references to Sarah Ratchford, at [email protected]

Nice To Haves

• Knowledge of NCAA Division I rules, policies, and best practices is preferred but not required.

Responsibilities

• Assist with all gameday presentation components, including on-court/field promotions/sponsored elements, pre-game & post-game activations, in-game performances, as well as managing digital content associated with games.
• Develop and execute promotional schedules for sports as assigned.
• Manage email and mobile communications promoting ticket offers and gameday information.
• Assist in the coordination of single game and season ticket email campaigns and digital advertising strategy.
• Assist in the expansion of the Lil’ Stags Club by recruiting new members in the community, reaching out to local youth groups and community centers.
• Coordinate the creation of marketing collateral for all sports.
• Manage Lucas the Stag and his appearances on campus and in the community.
• Collaborate with University Marketing & Communications, Student Engagement and other University departments to enhance engagement on campus and in the community.
• Performs such other duties, responsibilities, and activities as required by supervisor and as departmental/University needs indicate.

What This Job Offers

• Career Level: Entry Level
• Number of Employees: 251-500 employees