Graduate Analyst - Customer Experience & Marketing

Volkswagen•Herndon, VA

About The Position

Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world's leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.Program Description Launch Your Career with Our Graduate Program Are you ready to kick-start your career in a dynamic, fast-paced environment where learning and growth are at the forefront? Our Graduate Program is designed to equip ambitious, high-potential graduates with the skills, experience, and network needed to thrive in the industry. Over the course of 18 months, the graduate analyst will rotate through three business areas, gaining hands-on experience, working on impactful projects, and developing critical professional skills. With mentorship, structured training, and exposure to senior leaders, this program is the gateway to building a successful and fulfilling career. If you're a curious, motivated, and forward-thinking individual eager to make an impact, we invite you to be part of a program that invests in your growth and success Please note, we are not able to consider OPT/CPT candidatesRole Summary The Customer Experience & Marketing Graduate Analyst will participate in a structured rotational program across Partnerships & Consumer Experiences, Media & Dealer Operations, and Digital Experience (VW.com / myVW App). This role is designed to provide a comprehensive understanding of how Volkswagen connects with customers across multiple touchpoints — from strategic partnerships and experiential marketing to dealer digital programs and digital ownership journeys. The analyst will support cross-functional initiatives that enhance brand engagement, customer satisfaction, and the end-to-end Volkswagen experience.

Requirements

Applicant must have completed an undergraduate degree (minimum) within the past 1 months (December 2024 or later)
Graduate Program begins on July 27 2026. Applicant must be available to start on that date.
Familiarity with design and collaboration tools such as Figma.
Strong written and verbal communication skills.
Ability to interpret data and translate insights into actionable strategies.
Organizational and project management skills, with attention to detail.
Proficiency in Microsoft Office (Excel, PowerPoint, Word).
Strong collaboration and cross-functional teamwork.
Analytical thinking and problem-solving.
Creativity and curiosity in exploring new ways to enhance customer experiences.
Adaptability to work across diverse marketing functions and systems.
Professionalism, accountability, and a proactive approach to learning and execution.

Nice To Haves

Preferred degree in Marketing, Communications, Business Administration, Digital Media, or related field.

Responsibilities

Develop and document processes for assessing partnership and sponsorship opportunities.
Research and evaluate new partnership opportunities to expand Volkswagen's brand reach.
Support planning, execution, and reporting for partnership activations, events, and campaigns.
Assist in developing program KPIs, improving event processes, and ensuring cross-functional alignment.
Support the rebranding and relaunch of merchandising programs and vendor onboarding processes.
Coordinate administrative tasks such as budget support, event logistics, and departmental process optimization.
Support the Volkswagen Dealer Digital Program (VWDDP) through webinar coordination, content development, and event execution.
Monitor dealer advertising compliance, reviewing submissions and analyzing dealer media spend and performance.
Contribute to the Dealer Marketing Program (DMP) by maintaining communications and tracking updates.
Assist with development of the Monthly Media Overview (MMO) and coordination of partner meetings.
Conduct data analysis and KPI reviews to identify opportunities to improve lead volume and close rates.
Lead onboarding efforts for new dealers in Volkswagen Marketing Programs and support internal process improvements.
Coordinate upcoming model year content updates, ensuring accurate product information and vehicle imagery.
Support cross-functional collaboration between product, data, and design teams to maintain digital accuracy and consistency.
Analyze customer interactions with model pages to identify engagement trends and opportunities.
Develop and manage ownership content calendars in collaboration with After Sales teams and agencies.
Gather and analyze app feedback to identify user pain points and translate them into actionable product requirements.
Assist in preparing launch briefs, release checklists, and success metrics for app feature updates.