Google Analytics Specialist

WeVote•Oakland, CA

5d•Remote

About The Position

WeVote is a 100% volunteer-powered, nonpartisan nonprofit that uses technology to help voters make informed decisions. With 150+ active volunteers and a national reach—all on a budget under $50K/year—we prove grassroots, mission-first civic tech can have real impact. Join the WeVote Movement WeVote has an open volunteer position for a Google Analytics Specialist (volunteer), for 5 hours or more per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network. About Us WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US or @WeVote on X. Main Functional Role: This role requires 3-5 years of hands-on experience with Google Analytics and a deep understanding of web analytics and data interpretation. The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the customer journey. Key Interactions: Collaborate with marketing, product management, and development teams. Work closely with stakeholders to understand business requirements and translate them into technical specifications for web analytics.

Requirements

Bachelor's degree in Marketing, Data Science, Computer Science, or a related field.
3-5 years of experience with Google Analytics, including implementation, management, and analysis.
Proficiency in Google Tag Manager for managing tracking codes and tags.
Experience with data visualization tools such as Looker, Tableau, or similar.
Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling.
Excellent analytical and problem-solving skills with a keen attention to detail.
Strong communication skills to present insights and recommendations to non-technical stakeholders.
Analytical thinker with a data-driven approach to decision-making.
Proactive and self-motivated with a strong sense of ownership and accountability.
Ability to work collaboratively in a team environment.
Detail-oriented with a commitment to maintaining data integrity and accuracy.
A willingness to work with and support other volunteers.
5+ hours per week during our core team hours M-F 8 a.m. - 6 p.m. PT

Nice To Haves

Google Analytics certification is preferred
Familiarity with HTML, JavaScript, SQL, and Looker / Tableau Reports is a plus.

Responsibilities

Implement and manage Google Analytics tracking across various digital platforms.
Analyze website traffic and user behavior to identify trends, insights, and opportunities for optimization.
Create custom reports and dashboards to monitor key performance indicators (KPIs).
Conduct A/B testing and conversion rate optimization (CRO) to improve website performance.
Provide actionable recommendations based on data analysis to inform marketing strategies and product development.
Ensure data accuracy and integrity by performing regular audits and troubleshooting tracking issues.

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