Google Analytics Specialist

FareHarbor•Denver, CO

2d•$66,323 - $99,484•Hybrid

About The Position

Web analytics strategy and technical tracking infrastructure are essential to FareHarbor’s mission to provide the industry’s best reservation software and empower clients to run successful tours and activities businesses. We are seeking a dynamic, data-driven professional to serve as the Google Analytics Specialist for our Account Management team. This person will act as a subject matter expert on analytics tools and tracking technologies — resolving client-facing escalations, providing technical solutions, and developing internal enablement programs. This person will allocate their time between handling analytics-related escalations from AMs and solving requests directly with clients. On the training side, you will be working to ensure the proficiency of the AM team in Google Analytics and other analytics tools, providing and maintaining adequate resources, and fostering the team’s ability to leverage key data effectively to enable client growth.

Requirements

Professional and clear communication while working with clients and demonstrating expertise
Strong working knowledge of Google Analytics 4 (setup, troubleshooting, reporting).
Proficiency with Google Tag Manager (creating, editing, debugging tags, triggers, and variables).
Familiarity with Google Ads conversion tracking setup and troubleshooting.
Understanding of Meta Pixel implementation, event tracking, and verification.
Strong analytical and problem-solving skills, with the ability to troubleshoot, investigate and come up with solutions independently
Strong ability to work autonomously
Ability to create clear, concise training materials that clearly outline the importance of the topic
Working ability to read and interpret JavaScript to identify tracking or site implementation issues (not necessarily write complex scripts, but understand the logic).
Understanding of DOM elements and how they relate to event tracking.
Familiarity with browser developer tools (Network tab, Console) for debugging.
Experience with debugging tools like Tag Assistant.

Nice To Haves

2+ years of experience in digital analytics, tag implementation, or marketing technology with platforms such as GA4, Google Looker Studio, Google Ads, Google Tag Manager, Facebook Pixel, and TikTok conversion tracking
Working knowledge of HTML, CSS, and JavaScript
Demonstrated track record of troubleshooting tracking issue, analysis across the above platforms.
Strong organizational skills and attention to detail.
At least 1+ years of client-facing experience (CSM, Account Management, technical support)
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Responsibilities

Serve as the primary analytics expert for the global AM team, providing guidance, answering questions, and conducting ongoing training sessions.
Communicate directly with clients via email and calls to resolve complex tracking and analytics issues.
Troubleshoot and resolve escalations related to Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Pixel, and other tracking services.
Develop, maintain, and update training resources for both new hires and experienced AMs. Identify recurring issues or trends and create team-wide trainings to address them.
Provide 1:1 technical support for tracking-related challenges, prioritizing high-impact client issues.
Build and analyze advanced reports, implement custom code, and perform detailed data analysis for enterprise accounts.
Partner closely with the Analytics Project Manager to communicate client needs, share pain points, and suggest improvements to FareHarbor’s analytics features and infrastructure.