Google Ads & Website Content Specialist - Chicago

Eyas Landing•Chicago, IL

About The Position

We are seeking a Google Ads & Website Content Specialist to support our growing organization by managing paid digital advertising and enhancing website content across our brands. This role is ideal for a digital marketer who is both data‑driven and mission-minded, with experience communicating sensitive, family-focused healthcare services clearly and compassionately. You will play a key role in increasing awareness, driving qualified inquiries, and ensuring our online presence accurately reflects the warmth, expertise, and credibility of Three Birds. One Mission.

Requirements

Bachelor's degree in marketing, communications, or related field
Proven experience managing Google Ads campaigns
Experience updating and maintaining websites (WordPress or similar CMS)
Strong copywriting and content editing skills
Understanding of SEO, user experience, and conversion optimization
Ability to analyze performance data and translate it into actionable insights
Excellent communication skills and attention to detail
Passion for neurodiversity, child development, and inclusive care

Nice To Haves

Google Ads Certification
Experience in social media and marketing, preferably in healthcare, education, or nonprofit sectors
Familiarity with GA4, Tag Manager, and accessibility best practices
Experience managing multiple brands or locations under one organization

Responsibilities

Plan, create, and manage Google Ads campaigns for multiple service lines and locations (Search, Display, and remarketing)
Conduct keyword research and write thoughtful, compliant ad copy aligned with pediatric therapy and education services
Optimize campaigns for conversions, cost efficiency, and geographic targeting
Monitor performance using Google Ads, GA4, and conversion tracking
Update and optimize website content and landing pages to improve user experience and conversion rates
Ensure content is consistent with our brand voice: empathetic, professional, and family‑centered
Collaborate with leadership, clinical, and admissions teams to align messaging with services and growth goals
Support SEO best practices across web content (headers, metadata, page structure)
Recommend opportunities to improve visibility, accessibility, and digital engagement