GOGO squeeZ - Innovation Brand Manager

Bel Brands USA • New York, NY

393d • $130,000 - $145,000

About The Position

The Innovation Brand Manager at GoGo squeeZ will be responsible for developing new demand spaces and an innovation roadmap aimed at delighting consumers and driving business performance. This role involves leading cross-functional teams, managing product commercialization, and utilizing consumer insights to create successful product launches.

Requirements

• BS/BA Degree in Marketing or related areas; MBA preferred.
• 5+ years of relevant work experience within the CPG industry.
• Experience in both base and innovation business is strongly preferred.
• New product commercialization experience is required.
• Analytical experience with syndicated sources (e.g., AC Nielsen, home scan) is required.
• Strong verbal and written communication skills.

Nice To Haves

• Experience in a fast-growing business environment.
• Ability to work in an international environment.

Responsibilities

• Lead whitespace innovation and renovation pipeline development from ideation to launch.
• Lead cross-functional teams including R&D, purchasing, finance, insights, and creative to execute innovation projects.
• Partner with R&D to develop optimal formulas/products that meet consumer needs.
• Develop and test concepts based on consumer insights and market research.
• Create customer presentation materials for new product review meetings.
• Collaborate with creative design, brand activation, and sales teams for successful product launches.
• Define ongoing pipeline of ideas and projects to drive profitable growth.
• Direct activities with outside suppliers and agency partners.
• Collaborate with sales strategy in the customer selling process to deliver marketplace execution ideas.
• Map category space, identify trends, and quantify size of prize for new ideas.
• Manage assessments of the business environment, competitors, customers, and market trends.

Benefits

• Annual salary of $130,000 - $145,000
• 15% bonus potential
• 20 days PTO
• 4% match on 401k
• Health care by Cigna
• Free vision and dental insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree