Go‑to‑Market Manager, Advertiser Products

Linda Werner & Associates•New York, NY

20h•Remote

About The Position

The Product Marketing Manager will develop and execute go‑to‑market strategies for managed advertiser accounts, partnering closely with cross‑functional teams to launch new features, products, and marketing initiatives that drive adoption and engagement. This role also includes a significant project management component, requiring strong coordination, communication, and operational execution. The ideal candidate has experience in digital advertising, monetization product management or marketing, and a strong understanding of the broader digital advertising and marketing ecosystem. They excel in fast‑paced environments, collaborate effectively across teams, and bring strong analytical and communication skills. They should be comfortable managing multiple concurrent projects and navigating ambiguity.

Requirements

Strong cross‑functional collaboration and stakeholder management
Project management and operational execution
Analytical and reporting capabilities
Excellent verbal and written communication skills
Ability to manage multiple priorities in a fast‑paced environment
Strong organizational skills and ability to maintain confidentiality
Proficiency with Google Workspace and Microsoft Office Suite
Bachelor’s degree in Marketing, Communications, Media Studies, or a related field (required)
6–8 years of experience in digital advertising, product marketing, monetization product management, or a related discipline
English (Required)

Responsibilities

Lead market requirements and go‑to‑market planning for advertiser‑facing solutions, including assessing market needs, conducting research to inform product development, evaluating risk mitigation approaches, and identifying opportunities to enhance existing products.
Project manage the recruitment and onboarding program for managed advertiser accounts, supporting a team of technical onboarding specialists to drive product adoption, consolidate customer insights, produce reporting, and deliver regular status updates to cross‑functional leadership.
Coordinate successful go‑to‑market activations across internal sales, partnerships, and marketing teams by crafting clear, compelling messaging tailored to diverse audiences and enabling teams at scale.
Collect, analyze, and synthesize data and market trends to inform strategy, measure performance, and support decision‑making.