Go-To-Market Engineer

Improvado

6d•Remote

About The Position

We're looking for a GTM Engineer to own and scale our outbound motion. You'll be the builder behind our prospecting systems—designing data-driven campaigns, automating audience discovery, and turning CRM chaos into qualified pipeline. This isn't a glorified SDR role. You'll combine technical chops with GTM strategy to architect systems that generate revenue without adding headcount. If you get excited about building Clay tables at 2am or automating workflows that replace manual prospecting, we want to talk.

Requirements

2+ years in a GTM, RevOps, or growth role at a B2B SaaS company
Hands-on experience with Clay (strong preference), Lemlist, or similar prospecting/enrichment tools
Understanding of outbound sales motion—ICP development, sequencing, messaging and personalization at scale
Strong copywriting skills with proven cold outreach results
Comfort with data: you can write basic queries, build reports, and spot patterns

Nice To Haves

Experience in martech/adtech space or selling to marketing teams
Proficiency with CRM platforms (HubSpot or Salesforce)
Familiarity with AI tools for personalization (ChatGPT, Claude)
Experience building automated workflows (Zapier, Make, n8n)
Experience with email deliverability and inbox health management
Background in demand gen or growth marketing

Responsibilities

Design, build, and optimize end-to-end outbound campaigns from ICP definition to meeting booked
Create prospecting workflows that identify, enrich, and score high-intent accounts
Build automated sequences across email, LinkedIn, and other channels
Test messaging, timing, and targeting—then scale what works
Write email sequences, LinkedIn messages, and follow-up cadences that convert
Develop messaging frameworks tailored to different personas and verticals
Use AI tools (ChatGPT, Claude) to personalize outreach at scale while keeping it human
A/B test subject lines, CTAs, and value props—iterate based on reply data
Collaborate with marketing on messaging consistency across inbound and outbound
Build and maintain prospect databases using intent signals, firmographic data, and buying triggers (funding rounds, job changes, tech stack signals)
Leverage tools like Clay, Lemlist, and LinkedIn Sales Navigator to source and enrich leads
Work with CRM data (HubSpot/Salesforce) to identify expansion opportunities and reactivation targets
Run rapid experiments on new channels, messaging angles, and audience segments
Monitor deliverability, reply rates, and conversion metrics
Document playbooks for campaigns that work and kill what doesn't