Go To Market Enablement Program Manager

BlueCat

13d

About The Position

Have you heard of BlueCat? Weâre one of those hidden gems thatâs been disrupting the market as a key player in the rapidly growing space of Intelligent Network Operations. Organizations require a new model of network operations that links foundational core services with a deep, predictive understanding of network health and performance to improve change readiness. BlueCatâs Intelligent NetOps is a first-to-market combination of systems of understanding and change. BlueCat enables teams to enhance agility and mitigate risks from high rates of change with a unified management lifecycle, from provisioning to proactive troubleshooting and remediation. At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion. We are seeking a dynamic and strategic Go to Market Enablement Program Manager to lead the enablement efforts for portfolio offerings, sales conversion strategies and cross-sell initiatives. This role will partner closely with Sales Leadership, Product Marketing, Product Management, and other stakeholders to ensure our Go-to-Market team is fully equipped to position, differentiate, and sell our solutions across the customer lifecycle.

Requirements

3+ years of experience in Sales Enablement
Deep understanding of B2B sales processes, especially complex/solution selling.
Technical selling knowledge and experience ideally in DDI and/or Networking.
Experience enabling technical and non-technical sales roles.
Strong facilitation, instructional design skills and Force Management certified.
Familiarity with CRM (Salesforce), sales enablement tools, and performance analytics.
Excellent communication, storytelling, and project management skills.
Strategic thinker with a bias for action and results.

Nice To Haves

Experience supporting an entire Go-to-Market team including Customer Success Managers.

Responsibilities

Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans.
Design and deliver enablement programs that train the Go-to-Market Team on value propositions, competitive positioning, buyer personas, and use cases.
Create sales playbooks, cheat sheets, and battle cards tailored to new offerings.
Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling.
Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives.
Partner with field sales leaders to drive alignment on account planning and customer engagement strategies.
Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts.
Develop enablement focused on moving customers from perpetual to subscription based sales.
Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate.
Leverage sales enablement platforms (e.g., Highspot, Gong) and LMS tools to distribute and track training content.
Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline.
Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement.