Global Visual Merchandising Director, Retail Concepts

Nike • Beaverton, OR

2d

About The Position

We are seeking a curious, strategic, and highly creative Visual Merchandising leader to shape the future of Nike’s retail concepts and cross-channel experiences. This role is ideal for a systems-minded leader who brings a strong point of view, deep retail expertise, and a passion for designing connected consumer journeys. This leader thinks beyond individual moments to create scalable concepts that work across physical stores and digital touchpoints. They thrive in complexity, collaborate naturally across disciplines, and enjoy building new frameworks that bring clarity, consistency, and inspiration to teams worldwide. As Director of Visual Merchandising for Retail Concepts and Cross-Channel Experiences, you will define and evolve Nike’s retail concept vision, shaping how consumers experience the brand across physical stores. You will translate brand and business strategy into concept frameworks and experience systems that can scale globally while remaining culturally relevant. You will lead alignment with senior leadership and cross-functional partners, representing Retail in key decision forums and helping shape long-term priorities and direction for retail concepts and experiences. You will oversee the development of concept toolkits and evergreen systems, including retail concepts, visual experience guidelines, cross-channel frameworks, and playbooks that ensure cohesive execution across store formats, geographies, and channels. A core focus of this role is designing connected journeys. You will work across Business, Merchandising, Design, and Marketing teams to ensure concepts are holistically integrated, creating seamless transitions between physical and digital storytelling, services, and product presentation. You will also guide innovation and prototype development within Retail Labs and concept pilots, helping test, refine, and scale new fixtures, mannequins, presentation strategies, and storytelling that inform the future of Nike retail. Finally, you will lead and develop a team of Managers, fostering a high-performance, forward-thinking culture through coaching, clarity, and empowerment. You will set the pace for excellence in retail concept development and cross-channel visual strategy.

Requirements

• 10+ years of experience in Visual Merchandising, Retail Design, Experience Design, or a related retail leadership role.
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.
• Proven experience developing and scaling retail concepts or experience systems across multiple markets or regions.
• Strong background in complex, multi-channel retail environments, with experience connecting physical and digital consumer journeys.
• Demonstrated ability to think systemically, translating strategy into clear frameworks, tools, and playbooks that enable consistent execution.
• Proven ability to partner with senior leaders and cross-functional teams to influence strategy and drive alignment.
• Strong people leadership skills, with experience building, coaching, and developing high-performing teams.
• Ability to travel domestically and internationally approximately 4–6 times per year.

Responsibilities

• Define and evolve Nike’s retail concept vision, shaping how consumers experience the brand across physical stores.
• Translate brand and business strategy into concept frameworks and experience systems that can scale globally while remaining culturally relevant.
• Lead alignment with senior leadership and cross-functional partners, representing Retail in key decision forums and helping shape long-term priorities and direction for retail concepts and experiences.
• Oversee the development of concept toolkits and evergreen systems, including retail concepts, visual experience guidelines, cross-channel frameworks, and playbooks that ensure cohesive execution across store formats, geographies, and channels.
• Design connected journeys.
• Work across Business, Merchandising, Design, and Marketing teams to ensure concepts are holistically integrated, creating seamless transitions between physical and digital storytelling, services, and product presentation.
• Guide innovation and prototype development within Retail Labs and concept pilots, helping test, refine, and scale new fixtures, mannequins, presentation strategies, and storytelling that inform the future of Nike retail.
• Lead and develop a team of Managers, fostering a high-performance, forward-thinking culture through coaching, clarity, and empowerment.
• Set the pace for excellence in retail concept development and cross-channel visual strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees