Global Strategic Marketing Manager

ITW•Troy, MI

22h

About The Position

ITW (NYSE: ITW) is a Fortune 300 global multi-industrial manufacturing leader with $15.9B in 2024 revenue. Our seven industry-leading segments leverage the unique ITW Business Model—anchored in 80/20, Customer-Back Innovation, and Front-to-Back (FTB) processes—to drive growth and best-in-class margins. ITW Seats and Motion delivers innovative, precision-engineered solutions to global OEMs and Tier suppliers in both automotive and non-automotive seating and interior dampers and latches. markets. The Global Strategic Marketing Manager drives the commercial success of new product development by collaborating directly with customers to identify and prioritize pain points, and by translating technical innovations into compelling value propositions for global seat, damper and latch manufacturers. This role partners with engineering, sales, and customers to identify, qualify, and launch new opportunities that strengthen existing markets and open new ones. The ideal candidate brings deep technical expertise in seating or related industries, combined with proven global marketing leadership, enabling the division to achieve growth targets through innovation, market insight, and customer intimacy.

Requirements

bachelor’s degree in a related field required.
5–7+ years of progressive business experience, including 4+ years in strategic marketing, business development, or product management.
3+ years of global, cross-cultural experience.
Demonstrated experience in innovation strategy execution, market research, and financial analysis.
Up to 30% travel (domestic and international), including regular visits to global manufacturing sites and key customers.

Nice To Haves

MBA or other masters.
Digital marketing, data analytics, and emerging technology experience are highly desirable.

Responsibilities

Discover Customer Pain Points: Develop a deep understanding of end-user segments, identifying unmet needs and working with engineering to translate them into actionable product concepts.
Market Intelligence & Competitive Analysis: Maintain expertise in key end markets, monitor trends, conduct benchmarking, and recommend growth strategies.
Total Addressable Market (TAM) & Business Case Development: Estimate Total Addressable Market (TAM), build robust financial cases, and define clear value propositions for new opportunities.
Innovation Pipeline Management: Use market intelligence to prioritize and support and collaborate with engineers to build innovation pipelines to meet or exceed full potential opportunity.
IP & Differentiation: Collaborate and support with IP counsel to assess competitive risk, capture sustainable differentiation, and support early-stage ideation.
Commercialization: Support sales with new customer/market entry, including creation of sales materials and go-to-market strategies.
Innovation Metrics: Accountable for measurable outcomes (e.g., new product revenue, speed to market, customer adoption). Integrate metrics into continuous improvement efforts.
Global Collaboration: Lead and influence global, cross-functional teams across multiple time zones and cultures.
Strategic Market Exploration: Lead the exploration of priority subsegments by analyzing market trends, customer needs, and competitors, translating insights into new product opportunities and prioritized innovation initiatives.
Go-to-Market Strategy: Define and drive the go-to-market approach for new solutions in collaboration with engineering and sales, ensuring strong value propositions, early customer engagement, and successful commercialization.