Global Social Media Lead, Amazon Business

Amazon • Seattle, WA

7h

About The Position

Come be a part of a rapidly expanding $35 billion-dollar global business. At
Amazon Business, a fast-growing startup passionate about building solutions, we
set out every day to innovate and disrupt the status quo. We stand at the
intersection of tech & retail in the B2B space developing innovative purchasing
and procurement solutions to help businesses and organizations thrive. At Amazon
Business, we strive to be the most recognized and preferred strategic partner
for smart business buying. Bring your insight, imagination and a healthy
disregard for the impossible. Join us in building and celebrating the value of
Amazon Business to buyers and sellers of all sizes and industries. Unlock your
career potential.

Amazon Business’ Central Marketing Team is seeking an experienced, strategic
Global Social Media Lead to lead this multi-faceted function to the next level.
In this role, you will set the strategy for how Amazon Business leverages paid
and organic social channels to deepen brand affinity and purchase intent. With
end-to-end campaign ownership, you will select the right media partners and
investment mix, activate media through the funnel, build measurement frameworks,
and optimize plans. For organic, you will own the global content calendar and
day-to-day operations across social channels, ensuring strategic alignment with
org priorities, paid support, and business objectives. You will work
collaboratively across paid media, brand, creative, product, legal, and PR teams
to create impactful and effective campaigns, while operating as a center of
excellence for Amazon Business marketers worldwide.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience effectively communicating complex concepts through written and verbal communication
• Experience building, executing and scaling social marketing programs across organic and paid channels

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience in B2B marketing
• Experience with marketing tools and tech, including Sprinklr and LiveRamp

Responsibilities

• Develop and execute paid social media strategies to drive awareness, consideration, and conversion among prospective customers, while deepening engagement among existing Amazon Business customers worldwide.
• Own social campaign briefing processes, business review documents, and experimentation roadmaps that work backwards from the customer.
• Manage the global content calendar, as well as the day-to-day operations, across organic social.
• Contribute to the development of best practices and measurement of social channels within Amazon Business for marketing partners to follow globally.
• Lead media agencies and cross-functional teams for execution; develop mechanisms for inspecting, reporting, and elevating campaign performance.
• Streamline existing processes to increase speed-to-market and campaign impact across paid and organic.
• Drive experimentation and testing of new social platforms and formats.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed