Global Product Marketing Manager

Paula's Choice Skincare • Seattle, WA

9h • $100,000 - $110,000 • Remote

About The Position

Where Trust Leads, Bold Ideas Grow, and Community Thrives Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact: Build Trust: We set the standard for skincare, transparency, and shared knowledge. Be Bold: We lead through innovation and by challenging the status quo. Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet. Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together. Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage: Generous paid time off, including time off to volunteer Learning and development resources to support personal and professional growth Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post) Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District Did we mention we’re a dog-friendly office? Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us. How you’ll have an impact at Paula’s Choice: The Brand Manager will be responsible for global product marketing, new product performance tracking, portfolio management to drive global brand performance of this high growth omnichannel brand and will play a critical role in managing overall product portfolio growth. As a Global Product Marketing Manager, a typical day might include a mix of the following: Develop new product launch plans and coordinate with channels and markets to deploy globally. Create compelling stories & campaigns for core existing products to drive product news and growth. Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications. Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition. Analyze the potential of new products, making recommendations based on sales and profit analysis. Drive and manage all aspects of innovation from concept creation to 360 launch plans. Includes insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, 360 communication & POS assets, and prepare presentation/updates at stage gate. Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization. Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis. Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing. Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment. Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments. Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers Translate brand strategy into clear themes, ‘360’ campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities. Review US marketing to ensure consistent implementation of campaigns and overall brand strategy & positioning across customer touchpoints. Other responsibilities as assigned by your manager. The Details: Location: We are based in Seattle, WA. While we have a strong preference for local candidates, we are currently considering remote applicants based on the West Coast only, to align with our team's working hours and collaboration needs. Hours: Typical PST business hours, but with flexibility to global time zones as needed. Physical requirements: Ability to handle both sitting and screen time for long periods of time Travel requirements: 10%

Requirements

• Bachelor’s Degree required, MBA preferred.
• 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus.
• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
• Strategic thinking for a dynamic category and channel
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
• Strong project management skills and understanding of NPD process from ideation to execution.
• Self-starter who takes initiative and speaks their mind.

Nice To Haves

• Skincare product marketing and development experience
• Global marketing experience

Responsibilities

• Develop new product launch plans and coordinate with channels and markets to deploy globally.
• Create compelling stories & campaigns for core existing products to drive product news and growth.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
• Analyze the potential of new products, making recommendations based on sales and profit analysis.
• Drive and manage all aspects of innovation from concept creation to 360 launch plans. Includes insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, 360 communication & POS assets, and prepare presentation/updates at stage gate.
• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
• Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis.
• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.
• Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments.
• Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers
• Translate brand strategy into clear themes, ‘360’ campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities.
• Review US marketing to ensure consistent implementation of campaigns and overall brand strategy & positioning across customer touchpoints.
• Other responsibilities as assigned by your manager.

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 51-100 employees