Global Product Lead, Incrementality

Google • New York, NY

2d

About The Position

When our millions of advertisers and publishers are happy, so are we! Our Google
Customer Solutions (GCS) team of entrepreneurial, enthusiastic and
client-focused members of Google, helping entrepreneurs both individually and
build their online presence and grow their businesses. We are dedicated to
growing the unique needs of advertising companies. Our teams of strategists,
analysts, advisers and support specialists collaborate closely to spot and
analyze customer needs and trends. In collaboration, we create and implement
business plans for all types of businesses.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive
sellers who maintain a relentless focus on customer success by bringing the best
Google has to offer to small- and medium-sized businesses (SMBs), which are the
backbone of our communities. As a member of our team, you’ll have the
opportunity to work with company owners and make a real difference in their
businesses by helping them grow. Together, we help shape the future of
innovation for customers, partners, and sellers...and we have fun doing it.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in business, Go-To-Market, or commercialization related functions.
• 3 years of experience working with executive stakeholders.
• 2 years of experience with Ads measurement or Attribution.

Nice To Haves

• Experience leading operational/strategic initiatives and change management.
• Experience designing/implementing product and sales GTM strategies.
• Experience in digital advertisement strategy (e.g., agency or industry) and connecting formats, audiences, and channels through data.
• Experience with engaged incrementality providers.
• Knowledge of digital media measurement (e.g., third-party measurement capabilities, MMM, Media Effectiveness measurement solutions, Incrementality).
• Ability to structure a compelling storyline and build presentation decks/documents to support.

Responsibilities

• Inform global commercial strategy for Incrementality (e.g., develop commercialization plan, define advertiser/agency segments, set sales activation goals, and build business cases) and support global sales teams through training, materials, and incentives.
• Partner with 3PM (Third-Party Markets) Product Sales and Activation (PSA) leadership to develop Google Customer Solutions (GCS) third-party strategies for partners.
• Partner with regional sales and GTM stakeholders to identify regional needs and develop insights to inform commercial/product strategies.
• Empower measurement specialists to deploy complex incrementality motions in market by delivering and assisting in developing incrementality trainings.
• Partner with Product Management to influence product roadmaps and ensure they reflect the measurement needs of GCS customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level