The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem. The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance. The YouTube partner sales Go-To-Market Strategy (GTMS) team is responsible for the performance of our YouTube partner sales program which spans TV, film, news, music, kids, and creator ecosystem partners. Our partner sales team creates and maintains the program architecture, develops go-to-market strategies, and supports our Strategic Partner Managers (SPMs) and YouTube partner sellers to improve their promoting capabilities across the full suite of YouTube products (e.g., YouTube main, YouTube TV, PrimeTime Channels, etc.).