About The Position

Global Precision Diagnosis Digital Strategy Director The Global PD Digital Strategy Director is responsible for defining and overseeing the execution of digital marketing strategies, ensuring alignment with business objectives and growth targets. The role focuses on translating strategic goals into actionable digital initiatives and overseeing teams to enrich customer experiences, maximize digital presence, and deliver measurable business outcomes. Your role: Leverage expertise in digital marketing to spearhead initiatives in digital capability building, ensuring strategic alignment and maximizing digital presence and performance across platforms. Define and lead digital marketing initiatives across digital channels and oversee efforts to enhance online presence and drive business objectives and lead efforts to enrich digital customer experiences across channels, ensuring seamless interactions, heightened engagement, and customer satisfaction. Drive the development of digital commerce strategies aligned with broader business goals, ensuring seamless execution, alignment with KPIs, and continuous identification of opportunities for innovation and growth. Perform and direct advanced analysis of digital metrics, leveraging complex data insights to refine strategies, optimize performance, and support key business decisions. Ensure that data‑driven approaches are embedded across all digital marketing activities. Lead and mentor teams of digital marketing professionals, effectively delegating tasks, optimizing workflows, and ensuring high performance and professional growth. Collaborate extensively with cross‑functional teams to ensure the successful implementation of digital initiatives and the achievement of shared objectives and lead the adoption and integration of emerging digital marketing trends, technologies, and innovative practices to improve business performance.

Requirements

  • Minimum 8 years of experience with a Bachelor’s degree or minimum 6 years of experience with a Master’s degree in Digital Marketing, Marketing Research, Data Analysis, or related fields or equivalent experience.
  • Minimum 5 years of experience in a leading company with demonstrated expertise in digital team leadership, vision and value communication, executive communication, and people and stakeholder management.
  • You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
  • Strong business acumen with the ability to translate data insights into strategic and actionable digital initiatives.

Responsibilities

  • Leverage expertise in digital marketing to spearhead initiatives in digital capability building, ensuring strategic alignment and maximizing digital presence and performance across platforms.
  • Define and lead digital marketing initiatives across digital channels and oversee efforts to enhance online presence and drive business objectives
  • Lead efforts to enrich digital customer experiences across channels, ensuring seamless interactions, heightened engagement, and customer satisfaction.
  • Drive the development of digital commerce strategies aligned with broader business goals, ensuring seamless execution, alignment with KPIs, and continuous identification of opportunities for innovation and growth.
  • Perform and direct advanced analysis of digital metrics, leveraging complex data insights to refine strategies, optimize performance, and support key business decisions.
  • Ensure that data‑driven approaches are embedded across all digital marketing activities.
  • Lead and mentor teams of digital marketing professionals, effectively delegating tasks, optimizing workflows, and ensuring high performance and professional growth.
  • Collaborate extensively with cross‑functional teams to ensure the successful implementation of digital initiatives and the achievement of shared objectives
  • Lead the adoption and integration of emerging digital marketing trends, technologies, and innovative practices to improve business performance.

Benefits

  • Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.
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