Global Platform Operations Manager, Amazon Leo

Amazon • Bellevue, WA

1d

About The Position

Amazon Leo is Amazon's low Earth orbit satellite network. Our mission is to
deliver fast, reliable broadband connectivity to customers beyond the reach of
existing networks. From households to small businesses, schools, hospitals, and
government agencies, Amazon Leo will serve communities and organizations
operating in places without dependable internet access.

Amazon Leo are seeking a Marketing Operations Manager to own audience
management, segmentation, and activation across Amazon Leo's global marketing
engine. This role is the primary owner of audience management and systems,
managing access, governance standards, and seamless activation across channels.
You will enable Marketing, Product, and Leadership teams to reach the right
customers with the right messages at the right time.

This is a high-impact role requiring both strategic thinking and hands-on
administration. You will own and evolve audience management systems—primarily
our Customer Data (Treasure Data)—and across our marketing tech stack, building
upon existing foundations as new data sources, channels, and use cases emerge.
You will design and maintain audience infrastructure, activation workflows, and
governance standards, partnering with Marketing Operations, cross-functional
marketing teams, Business Intelligence Engineers, and Marketing Automation teams
to ensure accurate, actionable audiences across the full customer journey. As
Amazon Leo's marketing expands globally, you will evolve audience capabilities
to support new markets, channels, and customer segments, while managing health,
roadmap prioritization, and scalability requirements.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Nice To Haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Responsibilities

• Own the end-to-end audience management strategy for Amazon Leo marketing across B2B, B2C, and B2G customer segments
• Serve as the primary administrator and expert for the Amazon Leo Customer Data (Treasure Data), including data model design, identity resolution strategies, audience activation workflows, and optimization
• Build self-service audience segmentation capabilities and empower marketing teams to independently create and activate audiences through training, documentation, and scalable processes
• Design and maintain audience taxonomy, naming conventions, and governance standards while ensuring data quality and privacy compliance
• Translate complex marketing campaign requirements into technical audience definitions, segmentation logic, and activation workflows across marketing automation (Braze, Marketo, Adobe Experience Manager)
• Create comprehensive documentation, deliver training sessions, and build enablement resources that reduce dependency on technical teams for routine audience creation
• Own the audience management roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Data Engineering, and Product teams
• Monitor audience performance metrics, conduct deep-dive analysis, and provide recommendations for optimization and refinement

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed