Global Omnichannel Franchise Business Partner

About the position

Do you have a talent for creating personalized and user-centric omnichannel customer journeys resulting in enhanced HCP and patient engagements? Are you a digitally savvy marketer who also gets excited about working with global and local affiliate teams to improve in-field sales effectiveness? Does building a strategy to grow Sanofi's Global Immunology leadership in transforming the lives of people suffering from underserved severe diseases motivate you? Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level. GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making. As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.

Responsibilities

• Partner with Global and local cross-functional team to develop asset-tailored Omnichannel strategy
• Partner with Global and local cross-functional team to ensure GloCal Omnichannel excellence in execution
• Provide perspective on key channels & capabilities needed by the GBU/franchise
• Provide perspective on Transformation Programs capabilities (Turing, GenAI) to support deployment of Omnichannel strategy as well as standards to drive excellence in execution (features, platforms and templates)
• Drive change management to adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency.
• Support within GBU with Omnichannel capability building & training - orchestration of Omnichannel acceleration
• Define & track critical KPIs to measure progress in improving Customer Experience, in partnership with I&A pillar
• Identify & share best practices within, across & outside of the GBU - focus & scale-up
• In collaboration with the Franchise and Customer Facing Capabilities teams, develop segmentation, targeting & customer journeys
• Provide input into Omnichannel development, coordinate GBU deployment & Omnichannel KPIs definition

Requirements

• Bachelor's degree in a related field is required
• 10+ years' of relevant pharmaceutical/biotech industry experience in product/brand management, and/or strategic marketing
• 5+ years' experience in Multi/Omnichannel environment
• 3+ years' experience in Immunology is preferred
• Experience and proven ability to build / execute marketing strategies
• Strong interpersonal and communication skills with high EQ
• Omnichannel/Digital Marketing expertise: Content Management, process design, change management.
• Experienced in leading by influence and drive in matrix driven project teams/organizations.
• Project Management: ensure the correct pace of the acceleration.
• Ability to leverage networks, to develop people, coach & give feedback, empower people.
• Ability to lead change while achieving business goals & objectives, act for change - Challenge the status quo. Be persistent and resilient.

Nice-to-haves

• Omnichannel or customer engagement management experience and expertise.
• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven communication, presentation, persuasion, skills ability to work cross-functionally.

Benefits

• High-quality healthcare
• Prevention and wellness programs
• At least 14 weeks' gender-neutral parental leave