Global Markets Specialist

State of Utah

388d • $62,400 - $76,960

About The Position

The Global Markets Specialist at the Utah Office of Tourism is responsible for supporting and executing international travel trade and marketing strategies. This role involves overseeing travel industry efforts, managing partnerships, and developing marketing campaigns to enhance Utah's global market share. The specialist will work closely with various stakeholders, including Destination Marketing Organizations (DMOs), to promote tourism and ensure effective project execution.

Requirements

• Bachelor's degree from a four-year college or university or seven years related experience
• Experience in hospitality and tourism marketing
• Working knowledge of the travel trade and industry
• Ability to communicate information clearly through writing and presentations
• Experience managing a marketing plan and budget
• Proficiency in MS Office, Word, Excel, Keynote & PPT
• Possession of a current, valid driver's license and passport

Nice To Haves

• Experience working in a CRM system, preferably Salesforce
• Experience working with elected officials and federal/state agencies
• Experience working with the media, including press releases and pitches
• Experience in cloud-based & team sharing platforms, i.e., Google Drive, Asana, Slack

Responsibilities

• Oversee travel industry efforts, travel trade, and PR in assigned markets
• Lead on tour operator/agent education and product development
• Manage contracted vendors in assigned markets where applicable
• Develop and lead sales missions, consumer activations, and media events
• Develop and strengthen strategic industry partnerships
• Recommend and manage trade advertising plans for assigned markets
• Complete accurate and prompt reporting for trade shows and sales missions
• Plan and present on behalf of the UOT at industry conferences and events
• Manage and maintain the CRM database
• Collaborate with the Global Markets Director on strategy and budget recommendations
• Support familiarization (FAM) tour planning and hosting of journalists and tour operators

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Executive, Legislative, and Other General Government Support
• Education Level: Bachelor's degree