Global Marketing Manager - SHEBA

Mars Petcare • Sacramento, CA

299d

About The Position

The Global Marketing Manager is responsible for developing the global brand strategy in close partnership with the Global Brand VP, translating it into seamless innovation, renovation, communication and brand experience platforms in collaboration with the markets, and providing the OEs with deployment toolkits and guidance that ultimately translate into increased brand equity and accelerated growth. The SHEBA® Global Marketing Manager role offers the opportunity to shape and elevate a fast-growing brand on a global scale, where your leadership will be highly visible and influential. You'll lead strategic initiatives that will directly influence the brand's future. If you're passionate about making a bold impact and expanding your global perspective, this is the perfect role for you!

Requirements

• Minimum Bachelor's degree required, preferably in Marketing, Business Administration or Communications.
• 5+ years proven track record in brand management, including experience in a global or international capacity.
• Strong strategic thinking and ability to develop and execute comprehensive brand strategies that align with business objectives.
• Proficient in market research, consumer insights analysis, and data-driven decision-making.
• Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders.
• Strong interpersonal skills and the ability to connect, collaborate and influence others without direct authority.
• Strong learning agility and adaptability to thrive in a fast-paced, dynamic global environment.

Nice To Haves

• Previous experience with innovation management.

Responsibilities

• Support the development and execution of global brand strategy that aligns with the company's overall vision and objectives.
• Own the strategic foundations of global ‘brand building' including brand compass, brand positioning, creative strategy, superior proposition strategy, visual brand identity, purpose & sustainability strategy.
• Oversee annual flywheel diagnostic in collaboration with the regions to optimize and enhance the brand's growth strategy.
• Define the appropriate pet parent segmentation for the brand and critical audiences to target.
• Define the moments that matter for the brand across the pet parent journey.
• Oversee comprehensive market research and analysis to identify consumer insights, market trends, and competitive landscape.
• Develop winning branded innovation concepts to fuel the global D2/DS3 pipeline.
• Collaborate with cross-functional teams to develop and launch new products/packs, ensuring brand consistency and differentiation.
• Support the development and implementation of brand communication strategies, ensuring consistent brand messaging across relevant channels and campaigns.
• Create compelling marketing materials, including advertising campaigns, packaging, digital content, brand services, tools and experiences.
• Collaborate closely with internal stakeholders to ensure alignment and synergy across functions and geographies.
• Establish key performance indicators (KPIs) to track brand performance and measure the effectiveness of brand initiatives.
• Utilise data analytics and market research insights to evaluate brand performance, identify areas for improvement, and make data-driven recommendations.
• Provide regular reports and presentations to senior leadership, highlighting brand performance, market trends, and opportunities for growth.

Benefits

• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree