Global Marketing Manager - Proteomics & Collection Woburn, Massachusetts SAVE JOB

PerkinElmer • Woburn, MA

267d • $125,000 - $165,000

About The Position

Covaris, a leading biotech research company in Woburn, Massachusetts, has pioneered the Adaptive Focused Acoustics™ (AFA) technology platform, revolutionizing pre-analytical sample preparation for applications in Genomics, Proteomics, and Epigenomics. Covaris seeks a Global Marketing Manager with genomics or proteomics experience to drive the growth of existing products and launch a pipeline of new instruments, reagents and consumables. The Global Marketing Manager (GMM) will be responsible for outbound marketing activities for one or more application areas. This person will work closely with Marketing team members, Product Management, Research & Development, Applications, Sales, and marketing services vendors. The successful candidate in this role will have a strong background in areas molecular biology research tools or molecular in vitro diagnostics and experience in marketing, product management, sales and/or business development with instrumentation, reagents and consumables.

Requirements

• Minimum of 8 years of marketing or product management experience
• 3 years' experience in a marketing role preferred
• Bachelor's degree required
• Advanced degree in life sciences or business administration preferred
• Equivalent in education and experience considered

Nice To Haves

• Experience in a commercial role with life science research tools or molecular diagnostics required
• Strong understanding of genomics or proteomics applications required
• Experience in developing and driving marketing strategies, value propositions, and portfolio messaging preferred
• Experience with marketing automation platforms and Salesforce preferred
• Critical thinking skills, excellent communication, and interpersonal skills are necessary
• Ability to prioritize tasks and timelines

Responsibilities

• Develop and implement strategic marketing plans and campaigns for one or more application areas to drive growth and market penetration
• Manage marketing service vendors to craft value propositions and messaging for products and the assigned portfolio
• Collaborate with Product Management to assess and monitor emerging markets and competitor activities
• Partner with New Product Development teams and Sales to support new product introductions
• Design and execute programs for demand generation and pipeline development

Benefits

• Performance-based bonuses
• Full-time employees are eligible for benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree