Global Marketing Manager, Atellica Assays – General Chemistry-Remote within EST and CST

Siemens Healthineers

28d•Remote

About The Position

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Siemens Healthineers is a global leader in medical technology, committed to advancing patient outcomes through continuous innovation in laboratory diagnostics. Our Diagnostics portfolio delivers a comprehensive range of in-vitro diagnostic products and services that support healthcare providers across diverse clinical settings, from centralized reference and hospital laboratories to emergency departments, and physician offices. Our solutions serve a broad range of diagnostics disciplines, including immunochemistry, hematology, coagulation, urinalysis, and blood gas analysis. At Siemens Healthineers, our mission is to empower healthcare professionals with accurate, timely, and actionable insights that enable confident clinical decisions and ultimately improve patient care worldwide. As part of our expanding Global Marketing Organization, we are seeking a Global Marketing Manager for Atellica assays – General Chemistry portfolio. In this high-impact role, you will define, develop, and commercial Core Laboratory Solutions (CLS) that shape diagnostic standards and influence patient outcomes on a global scale. This role is ideal for a strategic, customer-driven marketer who thrives in a cross-functional, fast-paced environment and is motivated to drive innovation and commercial excellence.

Requirements

4+ years of progressive product management and/or marketing experience within the in-vitro diagnostics (IVD) or core laboratory diagnostics space.
Proven end-to-end experience across market research, product definition, new product development support, launch planning, campaign execution, sales enablement, and training development.
Customer-Centric: Passionate about translating customer insights into impactful strategies and solutions.
Collaborative: Highly effective cross-functional partner with strong influencing and stakeholder management skills.
Exceptional written and verbal communication skills, with the ability to tailor messages to diverse global audiences.
Curious: Deep intellectual curiosity about market trends, customer behaviors, and unmet clinical needs.
Organized: Strong project management capabilities with the ability to prioritize and execute in a dynamic environment.

Nice To Haves

Background in Clinical Chemistry and/or Immunoassays.
MBA or advanced degree in Business, Life Sciences, Engineering, or related discipline.
Global or international experience is strongly preferred.

Responsibilities

End to End General Chemistry Portfolio Ownership: Own the full lifecycle of the General Chemistry product portfolio, from strategic planning and product definition through global launch, positioning, and post-launch optimization.
Lead the development and execution of go-to-market strategies and integrated marketing campaigns to drive adoption and commercial success.
Ensure strong cross-functional alignment (R&D, zone marketing, sales, regulatory, clinical, and operations teams) to deliver differentiated, customer-centric solutions.
Customer and Market Insights: Serve as a General Chemistry subject matter expert across stakeholder groups, including laboratorians, hospital administrators, and ministries of health.
Proactively gather, synthesize, and translate market dynamics, customer insights, and unmet needs into actionable portfolio strategies and that guide innovation and long-term growth.
Competitive Selling Strategies: Continuously monitor and assess competitive landscapes and emerging trends.
Develop compelling positioning, value propositions, messaging frameworks, and sales enablement tools that clearly articulate differentiation and demonstrate measurable value to customers and decision-makers.
Product Definition & Development: Translate customer insights and market requirements into clear product definitions and design inputs.
Leverage voice-of-customer research, zone and regional feedback, market analysis and Original Design Manufacturer collaboration to guide development teams and ensure timely delivery of market-relevant, high-quality solutions.