Global Marketing GTM Associate

New Balance

75d

About The Position

As the Global Marketing GTM Associate, you will play a key role in supporting the strategy and optimization of the Global Marketing Go-to-Market (GTM) process. This includes delivering brand content and materials for customer sell-in across wholesale and direct-to-consumer (DTC) channels. You’ll collaborate closely with cross-functional teams – Global Marketing, Product, Merchandising, Channels (VM Retail/Site, Social, Media, PR), and regional partners – to drive GTM execution and cross-category alignment. This role reports to the Global Marketing GTM Manager.

Requirements

• Bachelor’s degree or equivalent preferred.
• 2+ years of relevant experience in global brand and/or product marketing.
• Proven ability to support or lead go-to-market strategies, ideally with exposure to international markets.
• Experience in creating marketing content and collaborating on creative processes to ensure brand consistency across diverse audiences.
• Strong project management skills with the ability to navigate complex initiatives involving multiple stakeholders.
• Ability to identify risks and contribute to informed decision-making in dynamic environments.
• Excellent interpersonal and communication skills for effective collaboration across teams and regions.
• Familiarity with tools such as Asana (project management) and Widen (digital asset management), or similar platforms preferred.

Responsibilities

• Support the development and execution of Global Marketing’s GTM strategy and content for customer sell-in (wholesale and DTC), contributing to brand and commercial success.
• Lead end-to-end marketing productions, managing timelines, budgets, and cross-functional teams to deliver high-impact sell-in content.
• Refine and optimize marketing processes to improve efficiency and effectiveness in global sell-in efforts.
• Assist in building the seasonal marketing calendar, aligning brand and product storytelling with Global Product and Merchandising teams.
• Develop scalable GTM strategies and partner with global channels and regions to build integrated marketing plans that drive demand and sales.
• Monitor market trends, competitive activity, and industry best practices to inform strategic planning and execution.

Benefits

• Comprehensive traditional benefits package including three options for medical insurance, dental, vision, life insurance, and 401K.
• Opportunities for online learning and development courses, tuition reimbursement, and $100 monthly student loan support.
• Yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays, and generous parental leave.
• Flexible work schedule with a hybrid model encouraging in-person teamwork and collaboration.
• Work from Anywhere (WFA) for four weeks per calendar year.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree