Global Marketing Director - Respiratory

GSK • Philadelphia, PA

9d • Hybrid

About The Position

You will lead global marketing strategy and delivery for a leading global brand. You will work closely with regional teams, medical, commercial, finance, supply chain and market access. You will translate insight into clear plans and guide global launches and omnichannel campaigns. We value collaborative leaders who act with integrity, use data, and develop people. This role offers growth, visible impact and alignment with GSK’s mission of uniting science, technology and talent to get ahead of disease together.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Requirements

• Bachelor’s degree in marketing, business, life sciences or related discipline, or equivalent experience.
• Significant experience in pharmaceutical or biotech marketing with global or regional scope.
• Proven track record in brand strategy, global launches and commercial planning.
• Experience leading matrixed, cross-functional teams and external agencies.
• Strong commercial and financial skills, including budgeting and forecasting.
• Experience in omnichannel and digital marketing and using data to guide decisions.

Nice To Haves

• Postgraduate degree in marketing, business or life sciences.
• Experience across multiple international regions and local operating companies.
• Knowledge of healthcare systems and promotional codes in major markets
• Experience with market access or payer engagement.
• Strong analytical skills and experience with marketing measurement frameworks.
• Experience launching complex products at global scale.

Responsibilities

• Define and drive a clear global marketing strategy that supports business and patient outcomes.
• Translate global strategy into regional and local plans and support successful localisation.
• Lead global launch planning, budget setting and forecasting to deliver sustainable performance.
• Build and lead a high-performing global marketing team and coach leaders across regions.
• Partner with medical, commercial, market access and external agencies to create best in class industry leading omnichannel campaigns.
• Use data and insight to measure impact and continuously improve marketing effectiveness.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees