Global Marketing Director - Electronics

W.L. Gore & Associates • Elkton, MD

408d • $150,000 - $225,000 • Remote

About The Position

The Global Marketing Director for the Electronics Team will lead the go-to-market strategy and execution to enhance customer engagement, business development, and sales. This role is pivotal in shaping the business strategy and will collaborate closely with the Electronics Business Unit leadership team. The position allows for various work arrangements, including on-site, hybrid, or fully remote options, depending on business needs.

Requirements

• Bachelor's degree or equivalent
• Minimum of 10 years of successful strategic marketing experience in leading B2B multinational companies
• Experience working in electronics components or related markets with specialty materials
• Experience driving go-to-to-market strategy in different business models and channels
• Experience developing and executing strategic plans as a member of a multidiscipline business leadership team
• Demonstrated experience in leading, coaching and developing talent
• Demonstrated financial acumen
• Track-record of effectively working in, and developing, global teams
• Ability to effectively network and influence with customers, value chain partners and key opinion leaders
• Ability to travel up to 30%

Nice To Haves

• MBA preferred

Responsibilities

• Share accountability for overall business goals and results by partnering and collaborating with other functional leaders
• Lead regional strategic marketing associates to adapt global strategies and marketing plans to regional needs and requirements
• Partner cross functionally to build innovation pipeline and business models that maximize growth and value for the business unit; organize and lead market assessments as needed
• Define market strategy to win based on market opportunities and Gore capabilities, in conjunction with business teams
• Ensure a robust opportunity funnel by the market development associates to deliver segment sales in the near and long term
• Collaborate cross functionally to develop and deliver relevant value propositions and exceptional customer experiences
• Track industry and competitor roadmaps to identify and validate growth opportunities for Gore
• Lead customer segmentation, by incorporating input from product specialist and functional leaders, to prioritize target customer groups for effective plan execution
• Monitor competitive activities and contribute to segment competitive intelligence
• Develop relationships with key customer roles and opinion leaders, as well as deep customer understanding in terms of critical purchasing criteria, stakeholder analysis, value chain analysis, and customer journey mapping through frequent voice-of-customer engagement

Benefits

• Medical, Dental and Vision benefits effective on Day 1 of employment
• Comprehensive total rewards package
• Associate Stock Ownership Plan
• Potential opportunities for profit-sharing

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree