About The Position

We are seeking a seasoned Global Marketing Communications Manager to join our team on a 6-month maternity cover contract. This role is instrumental in driving Hunkemöller’s brand visibility and reputation through Brand communications Storytelling, (Corporate & Brand) PR, Social media and Influencer marketing. You will lead a dedicated team and collaborate with internal stakeholders and external partners to ensure consistent, engaging, and brand-aligned communications across all platforms. Hunkemöller’s mission is to be a much loved, social and inclusive brand - powered by our people. We have over 900 stores in 15 countries and we are growing. Our plans to expand both in Europe and beyond provide exceptional opportunities for those with a passion for retail. Indeed, passion is one our six values: fun, inclusive, passionate, sexy, in-touch and inspiring. These values drive all we do and together with our growing commitment to the well-being of people, planet and communities, we are building a brand aligned to the demands of our global customers and those that work with us. Our USPs are many however, at the heart of what makes us special is a commitment to World-Class service, whatever the channel and wherever the store. This commitment extends to how we work with each other and creating a World-Class working environment. Hunkemöller is certified TOP EMPLOYER of the Netherlands (for the third time in a row) & Germany 2020, which underlines our people initiatives and achievements.

Requirements

  • Minimum 10 years of experience in marketing communications, with a focus on (corporate) PR, social media, and influencer marketing.
  • Proven track record in leading teams and managing cross-functional projects.
  • Experience in event planning and execution within a fashion, lifestyle, or retail environment.
  • Demonstrated experience in budget ownership and financial reporting.
  • Excellent communication and interpersonal skills.
  • Fluent in English; additional languages are a plus.
  • Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.

Responsibilities

  • Corporate PR: Develop and manage global corporate communications strategies, including media outreach, press releases, and reputation management. Experience in corporate (crisis) PR is needed including CEO & C-suite profiling and annual results communications.
  • Brand/Fashion PR: Oversee the Brand & Fashion PR specialist on all fashion/product PR incl support on management of 5 PR agencies, showroom and PR toolkits.
  • Organic Social Media: Oversee the social media team, acting as a sparring partner all organic social channels, ensuring brand consistency and audience engagement.
  • Influencer Marketing: Oversee influencer strategy and execution, support the team on scouting, contracting, campaign briefing, and performance analysis of influencers across the funnel.
  • Event Management: Plan and execute brand events, press days, and activations, ensuring high-impact experiences and strong brand representation.
  • Team Leadership: Manage and mentor a team of PR, Social media & influencer marketing professionals, fostering collaboration, creativity, and accountability.
  • Stakeholder Engagement: Collaborate with internal departments (e.g., retail, product, digital) and external agencies to ensure cohesive messaging and timely delivery.
  • Budget Management: Own and manage the PR & Influencer marketing budget, including forecasting, tracking, and reporting, ensuring cost-effective execution of all initiatives.
  • Reporting & Insights: Monitor performance across channels and provide actionable insights to optimize future communications.
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