Global Marketing Communications Manager, POCHH
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About The Position
Global Marketing Communications fosters purchase intent and retention by developing an external communications strategy with differentiating, engaging content for customers across their journey by persona and region. The role is responsible for developing messaging and testing it to ensure resonance. Focus areas are new product introductions, digital marketing, content marketing, collateral creation, advertising and exhibits/event support. This person develops and implements creative tools/techniques enabling sales execution and market acceptance of new products and business initiatives. They work closely with global and regional marketing and product management leaders to contribute to and execute Marketing Communication strategies for key products, regions and/or program. Emphasis is placed on measuring their business impact and effectiveness.
