Global Marketing Automation Lead

SITA • Barcelona, AR

75d • Remote

About The Position

At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry. You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don't just move the world forward - we're proud to be recognized as a Great Place to Work by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow. Are you ready to love your job? The adventure begins right here, with you, at SITA.

Requirements

• 5+ years of hands-on experience in marketing automation, email marketing, and demand generation within a B2B technology environment.
• Demonstrated leadership experience (managing people or leading cross-functional initiatives).
• Proven expertise with Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) and Salesforce CRM.
• Track record of implementing lead scoring, nurture campaigns, and lifecycle marketing programs that drive measurable pipeline growth.
• Strong background in campaign workflow design, customer journey mapping, and lifecycle marketing.
• Experience managing roadmaps, process optimization, and multi-stakeholder alignment.

Nice To Haves

• Background in the travel technology or aviation sector.
• Experience with ABM platforms and integrations.
• Advanced certifications in Salesforce MCAE or Salesforce CRM.
• Strong data analysis and reporting skills to translate insights into campaign optimization.
• Ability to create documentation, playbooks, and reusable assets to standardize and scale global operations.

Responsibilities

• Mentor and upskill a team of 3 specialists. Provide daily guidance, unblock projects, and foster a culture of learning and improvement.
• Act as a global SME, supporting colleagues and driving best practice adoption.
• Map and optimize campaign workflows for efficiency and scale.
• Create playbooks, templates, and documentation to standardize execution.
• Capture learnings, embed continuous improvement, and manage change adoption across teams.
• Lead scoring, grading, and nurture programs to drive pipeline.
• Support ABM initiatives with business units and regional teams.
• Bridge business and technical needs, ensuring alignment.
• Own the MA community - be the go-to expert for stakeholders on capability questions and best practice.
• Own the global marketing automation roadmap, prioritizing high-impact projects.
• Apply agile project management to deliver initiatives on time and within scope.
• Align stakeholders and translate strategy into actionable plans.
• Monitor team capacity and resourcing needs.
• Manage agencies and performance.
• Serve as product owner for Salesforce MCAE (Pardot) and connected tools (SFDC, CRM, ABM).
• Drive enhancements, integrations, and user enablement.
• Train and support the community to achieve 50%+ basic adoption in 6 months.
• Define KPIs for adoption, performance, and pipeline contribution.
• Deliver insights and recommendations that shape strategy.
• Conduct quarterly reviews to track progress, ensure delivery, and drive optimization.

Benefits

• Diversity in the workplace with operations in 200 countries and 60 different languages and cultures.
• Comfortable and fun office environment with work from home options.
• Flex Week: Work from home up to 2 days/week (depending on your team's needs).
• Flex Day: Make your workday suit your life and plans.
• Flex-Location: Take up to 30 days a year to work from any location in the world.
• Employee Wellbeing: Employee Assistance Program (EAP) available 24/7, 365 days/year.
• Professional Development: Access to training platforms, including LinkedIn Learning.
• Competitive benefits tailored to local market and employment status.

What This Job Offers

• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 1,001-5,000 employees