Global Influencer Lead

Airbnb

252d • $160,000 - $200,000

About The Position

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Airbnb Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and supporting direct traffic to the site. We're seeking a creative, organized, passionate and versatile team contributor to support a global Communications team that is developing compelling year-round campaigns to insert Airbnb into a wide range of pop culture conversations. The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more.

Requirements

• 10+ years experience in influencer work.
• Bachelor's Degree.
• Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube.
• Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/product for large-scale and bespoke brand collaborations.
• Strong influencer relationships.
• Excellent writing and verbal communication skills.
• Experience working with and managing multiple stakeholders.
• Excellent attention to detail.
• A passion for pop culture and trends.
• Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ.

Responsibilities

• Lead the development and implementation of a global advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles.
• Cultivate and manage relationships with social-first content creators and influencers.
• Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling.
• Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies.
• Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.
• Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr.
• Provide expert consultation on global influencer strategies, offering best practices and ensuring alignment with market/regional strategies and campaigns.
• Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns.
• Establish the brand and the influencer management team as thought leaders in the industry.
• Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights.

Benefits

• Base pay range of $160,000 - $200,000 USD.
• Bonus eligibility.
• Equity options.
• Employee Travel Credits.

What This Job Offers

• Industry: Accommodation
• Education Level: Bachelor's degree