Global Influencer Director, Skin Health & Beauty
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About The Position
The Global Influencer Director - Skin Health & Beauty at Kenvue is a pivotal role responsible for leveraging influencer marketing to enhance the competitive edge of the NEUTROGENA brand on a global scale. This position is crucial in achieving top influencer reach and mindshare in priority markets, ensuring that NEUTROGENA remains a leader in the skincare industry. The Director will lead a dedicated team of influencer experts and will be instrumental in developing and executing a comprehensive influencer strategy that aligns with the brand's core values and business objectives. In this role, the Director will spearhead the creation of a Global Influencer Playbook and Content Calendar, focusing on the brand's unique proposition of 'Derm. Science, Made Simple, with a Beauty Experience.' This includes developing an annual content calendar that encompasses content toolkits, seedings, and tentpole events aimed at driving brand awareness, engagement, and sales across various markets. The Director will collaborate closely with cross-functional teams, including Marketing, HCP, R&D, and Science Engagement, to integrate influencer efforts into the broader brand-building activities. Additionally, the Director will be responsible for building a competitive community of skin influencers, fostering long-term partnerships, and negotiating contracts with high-profile influencers. This involves strategizing creative influencer partnerships and ensuring alignment with brand values. The role also includes tracking influencer marketing performance, analyzing metrics, and providing insights to optimize future collaborations. Leading a high-performance team of Influencer Leads, the Director will cultivate a community of practice across the Skin Health & Beauty organization, enhancing influencer marketing capabilities and driving innovation in influencer strategies. This position is not only about managing campaigns but also about thought leadership in the influencer marketing space, ensuring that Kenvue's brands remain at the forefront of industry trends and consumer engagement.
