Global Industry Solutions Marketing Director – Public Sector

ServiceNow • Washington, DC

91d • $189,100 - $331,000

About The Position

The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Public Sector globally. In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.

Requirements

• Excellent storytelling, positioning, messaging, and writing skills (script and copy writing, presentations, keynotes, long and short form B2B content).
• Public speaking ability in a variety of settings: at customer or analyst meetings, in breakout sessions at industry events, or on a stage.
• Depth of knowledge about the public sector, its subsets, and how their enterprise software buying needs and behaviors are unique.
• Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities.
• 12+ years of experience in product marketing, with a focus on product marketing in an enterprise-level, matrixed organization, working across global stakeholders, multiple functions, and complex interdependencies.
• Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred).
• Must be a high-impact individual, dynamic speaker, and leader.
• Up to 25% travel, nationally and internationally.

Responsibilities

• Own the narrative: create breakthrough positioning and messaging that tells how the ServiceNow AI platform creates value in areas that matter most to Federal Civilian, Defense and State Government buyers.
• Distill crisp positioning, messaging and competitive differentiation in collaboration with stakeholders from the Product, Sales and GTM organizations.
• Utilize leading AI tools to challenge your thinking and writing: have an AI-first mindset with respect to scaling positioning and messaging across global markets.
• Contribute subject matter expertise and leadership to cross-functional teams that are creating and executing GTM plans for the public sector: represent buying groups, deliver channel recommendations and inputs to thought leadership programs, create the content payload for sales enablement.
• Educate the analyst community so they understand how to properly communicate ServiceNow value propositions to their clients and accurately represent ServiceNow relative to the competition.
• Own public sector program delivery for ServiceNow’s events: Knowledge, World Forums and AI Summits.
• Help rewrite the playbook for B2B messaging and marketing and learn continually while doing so.
• Represent ServiceNow at industry events around the globe in speaker, customer-facing or event support roles.

Benefits

• Base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits.
• Health plans, including flexible spending accounts.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Matching donations.
• Flexible time away plan.
• Family leave programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees